Digital Marketing stories

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.More

Mobility, social media, and other new technology provide increasingly-flexible platforms with which to find the right engagement methodology."More

"Internal business processes remain the biggest barrier to adoption, creating consulting opportunities for vendors.”More

Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.More

Analyst firm Ovum is urging enterprises to address the ‘Big 5’ digital management areas.More

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.More

eDMs don’t work. They invade people’s inboxes. They can get labelled as spam. They’re more expensive and less effective than editorial integration.More

"The market is moving on, people don’t talk about what digital is anymore, they talk about how to do it."More

Oracle has acquired Datalogix, which provides consumer information for digital marketing and advertising.More

A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.More

According to one report, US$14.9 billion was spent in the first half of 2011.More

More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.More