FutureFive New Zealand - Consumer technology news & reviews from the future

Digital Marketing stories - Page 6

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Salesforce launches AI-based insights with CRM Analytics
Fri, 15th Apr 2022
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crm
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bi
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big data
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
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Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue, 12th Apr 2022
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cloud services
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martech
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websites
Emperor Champagne enlists Smith Brothers Media to revamp its online store and launch a subscription-based Champagne Club.
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Salesforce announces new service and marketing innovations
Fri, 8th Apr 2022
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cloud services
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bi
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big data
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
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First-party data: A reason to celebrate
Fri, 8th Apr 2022
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bi
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big data
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data analytics
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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Uncovering hidden eCommerce, marketing gems through knowledge graphs
Mon, 28th Mar 2022
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bi
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big data
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data analytics
Marketers can convert data into valuable insights using knowledge graphs, which display data visually and uncover trends and patterns.
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Komo appoints Leilani Vakaahi as Partnerships Manager
Fri, 25th Mar 2022
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partner programmes
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relationships
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gamification
Komo, the digital marketing software company, appoints Leilani Vakaahi as new Partnerships Manager to support expansion plans with her experience.
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Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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apple
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smartphones
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technology gifts
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
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Dotdigital report helps companies to better serve customers
Thu, 10th Mar 2022
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crm
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cx
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martech
Dotdigital has released a new report to help companies bridge the gap between what their customers expect of them and what they experience in reality.
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70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
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crm
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martech
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ai
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
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Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
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big data
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bi
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data analytics
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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microsoft
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immersive technology
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digital marketing
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.
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Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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seo
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martech
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m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
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Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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seo
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strategy
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
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Hosted Network and Sea-Level Operations team up to provide the best solutions for Australian MSPs
Tue, 8th Feb 2022
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managed services
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partner programmes
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edge data centre
Hosted Network forms a partnership with Sea-Level Operations to help MSPs tackle growth challenges in the cloud service industry.
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It’s time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
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bi
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big data
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data analytics
Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.
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Upstream and Socital to trial global retail marketing solution
Fri, 4th Feb 2022
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smartphones
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technology gifts
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social media
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
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Nexcess integrates with HubSpot to serve growing online businesses
Thu, 3rd Feb 2022
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bi
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big data
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martech
Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.
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Cartology selects ADvendio in major retail tech deal
Wed, 2nd Feb 2022
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martech
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omnichannel
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open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
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Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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social media
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social media listening
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digital marketing
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
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Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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digital marketing
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advertising
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carousell media group
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
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University of Waikato awards contract to global education technology SaaS provider
Fri, 21st Jan 2022
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saas
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digital marketing
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recruitment
Tribal Group wins three-year contract with University of Waikato to deploy Student Marketing-Recruitment solution.
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OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed, 19th Jan 2022
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bi
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big data
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martech
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.
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The rise of the CRO - an evolutionary step in business
Mon, 17th Jan 2022
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finance, leasing & rental
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digital marketing
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sales
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.
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Consumer's paradigms are shifting - what it means for marketers and brands
Thu, 13th Jan 2022
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open source
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gartner
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digital marketing
The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.