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DoubleVerify launches DV Neura for agentic ad workflows
Marketing Technologies

DoubleVerify launches DV Neura for agentic ad workflows

The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.

By Mark Tarre • 4 min read • Last week
Australians turn to ChatGPT ahead of Socceroos clash
Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last week
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • This month
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • This month
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • This month
Grasp launches Loop to cut digital ad setup errors
Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • This month
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • This month
Google search traffic shifts towards big publishers
Generative AI

Google search traffic shifts towards big publishers

Smaller publishers are losing visibility as search referrals are increasingly captured by established brands, according to a study of 44 US sites.

By Sofiah Nichole Salivio • 3 min read • Last month
Amplified launches AttentionAI to predict ad attention
Marketing

Amplified launches AttentionAI to predict ad attention

Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Dell Technologies: Hollywood director exposes duality of AI
Digital Transformation

Dell Technologies: Hollywood director exposes duality of AI

Hollywood fears over AI are surfacing as Taika Waititi says the technology speeds up mediocre work and is already displacing artists.

By Donovan Jackson • 7 min read • Last month
Koddi partners Wolt Ads on German programmatic launch
Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Last month
Google adds AI agents and mobile apps to creative Flow tools
Software-as-a-Service

Google adds AI agents and mobile apps to creative Flow tools

Creators can now edit songs section by section and build custom workflows as Google widens its AI production tools to mobile devices worldwide.

By Mark Tarre • 4 min read • Last month
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Last month
Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Digital Media stories

TrueRights names Harry O'Hara as Commercial Director
Digital Transformation

TrueRights names Harry O'Hara as Commercial Director

Growing concern over AI misuse of sports likenesses is boosting demand for rights-management tools as TrueRights expands into the sector.

By Sean Mitchell • 4 min read • Last week
Different Minds names founding partners for launch
Artificial Intelligence

Different Minds names founding partners for launch

Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.

By Mark Tarre • 4 min read • This month
Australians turn to AI as trust gap widens, study finds
Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • This month