Hootsuite Stories

Global Stories

Hootsuite stories

Happl raises USD $11 million Series A led by Portage

Managing employee benefits across 160 countries will get easier for multinational employers after the London software firm secured fresh backing.

By Sean Mitchell • 3 min read • This month

Customer Relationship Management

G2's 2026 Best Software Awards reveal major market shifts

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026

Digital Transformation

Marketers face budget losses as outdated AI tools lag behind trends

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

By Catherine Knowles • 5 min read • Thu, 26th Jun 2025

Generative AI

Social trends report unfolds brand-customer disconnect

Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.

By Shannon Williams • 3 min read • Thu, 16th Nov 2023

Productivity

Hootsuite's harmony-themed campaign disrupts B2B marketing norms

Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.

By Imee Dequito • 3 min read • Fri, 27th Oct 2023

Unified Communications

Hootsuite 2021 Impact Report shows workforce more diverse

Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.

By Zach Thompson • 3 min read • Wed, 4th May 2022

eCommerce

Social media user numbers swell to 58% of world's population, spurring social commerce boom

Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.

By Staff Writer • 3 min read • Thu, 27th Jan 2022

Unified Communications

Hootsuite deepens partnership with Microsoft Teams

The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.

By Shannon Williams • 2 min read • Fri, 3rd Sep 2021

Hootsuite

A year of COVID-19: New Zealand's online behaviour revealed

A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.

By Shannon Williams • 3 min read • Tue, 23rd Feb 2021

Facebook

Facebook ad engagement equal to social networking, study finds

Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.

By Shannon Williams • 3 min read • Tue, 2nd Feb 2021

Software-as-a-Service

Hootsuite announces acquisition of SaaS provider Sparkcentral

Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.

By Shannon Williams • 3 min read • Tue, 12th Jan 2021

Customer Relationship Management

Hootsuite launches integration with Dynamics 365

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite's 150+ app ecosystem.

By Staff Writer • 2 min read • Tue, 17th Nov 2020

Social Media

Social media plays important part in B2B decision-making - Hootsuite report

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

By Sara Barker • 2 min read • Fri, 30th Oct 2020

Customer Relationship Management

Firms that use social as a 'megaphone' miss out on transformation - Hootsuite

Organisations often limit social to the marketing department, but instead it should be connected into the 'lifeblood and workflow'.

By Staff Writer • 3 min read • Wed, 23rd Sep 2020

Marketing Technologies

3.96 billion people now use social media

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

By Sara Barker • 3 min read • Mon, 27th Jul 2020