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Influencer Marketing stories

AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last month
Disneyland Paris tops Europe travel brands on social media
Instagram

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • Last month
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month
Asia-Pacific travellers face confidence gap in bookings
Social Media

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month
Havas Red wins ECOVACS Australia and New Zealand brief
Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Last month
Wayvia launches professional services arm with new hires
Software-as-a-Service

Wayvia launches professional services arm with new hires

Brands facing AI-driven shopping shifts will get hands-on support as Wayvia adds advisory and execution services alongside its platform.

By Sofiah Nichole Salivio • 4 min read • Last month
Sprinklr adds AI tools to speed customer responses
Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last month
TikTok report says AI creative needs better signals
Digital Transformation

TikTok report says AI creative needs better signals

Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

Most crypto social posts breach FCA rules, study finds
Crypto

Most crypto social posts breach FCA rules, study finds

UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Kiko nearly matches Charlotte Tilbury with fewer creators
Social Media

Kiko nearly matches Charlotte Tilbury with fewer creators

A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.

By Sofiah Nichole Salivio • 3 min read • Last week
Markable launches AI video & 3D tools for creators
Software-as-a-Service

Markable launches AI video & 3D tools for creators

Creators can now turn raw clips into shoppable videos as social commerce firms race to capture a market forecast to top USD $100 billion in 2026.

By Sean Mitchell • 4 min read • Last week
Nuggit launches GBP £5 million fund for UK YouTubers
Artificial Intelligence

Nuggit launches GBP £5 million fund for UK YouTubers

UK YouTube creators can now tap growth capital and operational support without surrendering ownership, as Nuggit targets a fast-maturing sector.

By Sofiah Nichole Salivio • 4 min read • Last month
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last month
AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last month
Wildfire wins UK PR mandates from Anker SOLIX, Yale
Digital Transformation

Wildfire wins UK PR mandates from Anker SOLIX, Yale

The appointments broaden Wildfire's UK brief into home energy and security as brands compete for visibility in the connected home market.

By Sofiah Nichole Salivio • 4 min read • Last month
Arsenal tops Premier League Instagram value ranking
Digital Engagement

Arsenal tops Premier League Instagram value ranking

The North London club generated GBP £37.7 million from Instagram in early 2026, widening the gap over rivals and boosting commercial clout.

By Sofiah Nichole Salivio • 3 min read • Last month
Podean buys Social Commerce Club in TikTok Shop push
Marketing Technologies

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • Last month
SuperAwesome launches Creator Aware wellbeing framework
Social Media

SuperAwesome launches Creator Aware wellbeing framework

Young creators working with SuperAwesome will gain mental health support, while brands get tighter safeguards for child audiences.

By Sofiah Nichole Salivio • 5 min read • Last month