Influencer Marketing Stories

Global Stories

Influencer Marketing stories

There is no such place as APAC

Influence in Southeast Asia now depends on local creator trust, as a single global brief can fail in one market and thrive in another.

By Wendy Wang • 5 min read • Today

Enterprise Resource Planning

team.blue launches AI connectors across software brands

Small businesses can now manage bookings, campaigns and compliance inside AI chatbots instead of switching between separate software tools.

By Regine Laguilles • 5 min read • Today

Social Media

SAMY buys Get Engaged to expand US social presence

The takeover boosts SAMY's US reach as brands chase creator-led campaigns and social media work, with Get Engaged keeping its founders and leadership.

By Regine Laguilles • 3 min read • Last month

Customer Experience

Sprinklr brings customer feedback AI tools to Gemini

Gemini Enterprise users can analyse surveys, reviews and social posts without leaving their existing workflows, as Sprinklr expands access to its feedback tools.

By Sofiah Nichole Salivio • 3 min read • Last month

YouTube

Collabstr adds Snapchat creators to brand marketplace

Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.

By Mara Sugue • 3 min read • Last month

Gaming

Sinclair promotes Lai, hires Choi in Hong Kong restructure

The appointments bring consumer and corporate communications under one regional team as clients demand more joined-up support across Asia-Pacific.

By Raphael Veloso • 3 min read • Last month

Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • Last month

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Tue, 29th Sep 2026

Software-as-a-Service

Markable tops USD $1.7bn in creator sales, rebrands

Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.

By Raphael Veloso • 4 min read • Sat, 26th Sep 2026

Stories from Other Regions

Influencer Marketing stories

Amazon

Teens drive culture more than young adults, study says

Teen-led content reaches young adults four times as often, upending marketers' assumptions about where online trends begin.

By Regine Laguilles • 4 min read • Last week

Pandora

Vinted & Damson Madder climb UK fashion rankings

Resale and independent labels are drawing more creator attention, with Vinted up 16 places and Damson Madder up 15 in UK Instagram rankings.

By Sean Mitchell • 4 min read • Last week

Generative AI

When AI Changes Product Discovery, Measurement Has to Catch Up

One in four Southeast Asian shoppers now use generative AI to discover products, exposing how last-click tools miss the path to purchase.

By April Tayson • 4 min read • Last week

Digital Transformation

Global generative AI use hits 3.24 billion monthly

The shift is reshaping how people find information online, with web traffic down more than 10 per cent since ChatGPT launched and social use climbing.

By Mara Sugue • 5 min read • Last month