Influencer Marketing Stories - Page 9

Global Stories

Influencer Marketing stories

First-party data collection prioritised due to privacy laws

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024

Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024

Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024

YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023

Enterprise Content Management

Storyblok survey reveals consumers' festive buying behaviour and trust issues

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

By Catherine Knowles • 3 min read • Wed, 29th Nov 2023

Grid

GosuGamers broadens esports services amid sector growth in APAC

GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.

By Imee Dequito • 2 min read • Fri, 10th Nov 2023

Public Cloud

Affable.ai brings the power of AI to influencer marketing

Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

By Kaleah Salmon • 3 min read • Tue, 20th Jun 2023

Customer Experience

Komo changes the landscape of influencer marketing

Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.

By Kaleah Salmon • 3 min read • Tue, 16th May 2023

Unified Communications

Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer

Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.

By Imee Dequito • 2 min read • Tue, 16th May 2023

Marketing Technologies

Sinclair ramps up for APAC boom with new leaders

Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.

By Nadine Rogers • 3 min read • Fri, 30th Sep 2022