Jellyfish Stories

Global Stories

Jellyfish stories

Generative AI

AARON report says AI ads now reward craft over novelty

AI advertising is shifting as brands prioritise craft, workflow design and oversight over novelty, the report says.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Analytics

Jellyfish names Maria Africa to lead ANZ paid media

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025

Artificial Intelligence

AARON Awards launched to honour AI-led commercial creativity

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

Data Analytics

In Marketing We Trust unveils new leaders & advisory board

In Marketing We Trust announces key leadership promotions and forms its first advisory board to accelerate global growth and enhance client services.

By Melvin Hipolito • 3 min read • Wed, 6th Aug 2025

Large Language Models

World's first LLM creativity benchmark launches for advertising

The world's first benchmark to assess large language models for creativity in advertising has launched, backed by leading industry groups.

By Sean Mitchell • 4 min read • Wed, 11th Jun 2025

Generative AI

Google Cloud unveils advanced AI models for creative industries

Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.

By Moritz Florian • 5 min read • Thu, 22nd May 2025

Digital Transformation

Australian AI firm Springboards secures $5m funding

Australian AI firm Springboards has secured $5 million in seed funding, aiming to revolutionise creativity in advertising through innovative technology.

By Catherine Knowles • 3 min read • Thu, 27th Feb 2025

Unified Communications

Springboards launches AI tool for creative advertising

Springboards has launched its AI platform to support creative professionals in advertising, securing $5 million from Blackbird Ventures and backing from over 120 agencies.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025

Cartech

Incubeta appoints Ash Rane as APAC Client Director for Data

Incubeta names Ash Rane as APAC Client Director for Data, bolstering its expertise post-Persuasion acquisition and Sam Shennan's promotion to Regional CEO.

By Imee Dequito • 3 min read • Tue, 6th Aug 2024