Market research stories
Governance gaps may slow AI deployment as marketing and IT disagree over who controls shared content and platform decisions.
Most agents are now relying on GDS tools more often, while AI is becoming a regular part of selling work across regions.
Most consumers surveyed across six European markets would accept longer bank checks if that meant a lower chance of fraud, Fourthline found.
Despite near-universal AI plans, only 7% of wealth firms are building agentic systems, widening the gap between ambition and execution.
Revenue and player retention are being hit as cheats become a USD $8.5 billion business, according to a survey of 250 developers.
Rising prices are making more US shoppers read their post, with direct mail increasingly driving purchases and digital actions, Lob found.
The fresh capital will help the London-based AI data company hire, deepen its digital twin network and push further into the US market.
PitPat's ad was reshaped after synthetic testing lifted recall of its main safety message from 51% to 74% among UK dog owners.
Customer concerns over fraud and regulation are shaping a cautious rollout, with the bank planning to start on its own digital channels in Hong Kong.
Shoppers walk away within minutes when card systems fail, with outages now threatening AUD $3.1 billion in annual retail and hospitality sales.
Canadians are increasingly frustrated by notifications, app switching and information overload, even as three-quarters say technology speeds their work.
More than half of Australian online fashion shoppers have walked away over returns terms, underscoring a costly retention risk for retailers.
Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.
Rising ticket prices and comfort are pushing more Australians to watch live sport at home, with 91% preferring the sofa to stadium seats.
Concerns over jobs, security and trust still linger, even as more Irish bosses now see AI as a business opportunity, a survey found.
Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.
Despite strong interest in AI shopping tools, most Singapore consumers want to approve each purchase themselves, a Global Payments survey found.
Most UK organisations using AI are seeing measurable gains, with productivity, cost savings and revenue growth among the clearest benefits.
Finance admin is limiting growth plans for many UK SMEs, even as 56% say they are confident about the year ahead.
Customers will keep existing contracts unchanged until 2027 as the new Vertage name rolls out across 11 workforce businesses.