Market research Stories

Kiwi Stories

Market research stories

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • Last week

Global Stories

Market research stories

Software-as-a-Service

Vloggi adds video provenance layer for human clips

The update aims to help campaigns and publishers prove authentic footage as deepfakes and synthetic media make video origins harder to verify.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Data Protection

Global CIOs rush to invest in AI agents, study finds

Governance gaps are widening as 60% of CIOs plan AI agent investment within 12 months, a survey of 1,000 leaders found.

By Sofiah Nichole Salivio • 3 min read • Last week

Smart Home

LG launches campaign to tackle domestic mental load

Survey findings suggest domestic chores are fuelling stress for many adults, with LG pitching smart appliances as a way to ease the burden.

By Sean Mitchell • 4 min read • Last week

Fintech

Holiday shoppers turn to AI & cashback as inflation bites

Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.

By Karen Joy Bacudo • 3 min read • Last week

Data Protection

Fortinet buys Virtue AI to bolster AI security tools

Customers deploying AI agents face wider security gaps as Fortinet adds runtime protection and validation through its Virtue AI deal.

By Mark Tarre • 3 min read • Last week

Internet of Things

Global OT firewall market set to reach USD $3.19bn by 2034

Rising digital links in factories and grids are driving OT firewall demand as operators prioritise uptime, segmentation and breach containment.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Protection

Only 5% of staff use generative AI effectively, study says

Only 5% of eligible workers are using generative AI well enough to boost productivity, according to NROC Security's latest quarterly study.

By Sean Mitchell • 4 min read • Last week

Private Cloud

Application modernisation services market set to soar

Corporate cloud migration and AI tools are set to drive the application modernisation services market to USD $81.24 billion by 2034.

By Sean Mitchell • 4 min read • This month

Data Protection

How social advertising is becoming a source of customer intelligence

Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.

By Mark Tarre • 5 min read • This month

Stories from Other Regions

Market research stories

Wearables

Samsung launches health-focused Watch9 & Ultra2 in Australia

Health tracking is becoming a bigger draw for smartwatch buyers, with Samsung citing strong interest from Australian women in wellness features.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

UK marketers lose quarter of week to admin, Optimizely finds

Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

RedSquid & Bango target TV subscriptions for operators

Households could soon manage entertainment, gaming and fitness subscriptions on one TV bill as operators seek fresh revenue beyond connectivity.

By Mark Tarre • 4 min read • Last week

JLL

JLL launches new office grade for Shanghai premium towers

Occupiers in Shanghai are increasingly paying up for offices that offer stronger tenant experience and flexibility, as JLL redraws the top-tier market.

By Sofiah Nichole Salivio • 4 min read • Last week

Customer Relationship Management

UK shoppers demand personalised rewards in loyalty schemes

Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.

By Karen Joy Bacudo • 4 min read • Last week

Software-as-a-Service

Malaysia AI adoption rises to 38% as AWS flags gaps

Nearly a million Malaysian firms took up AI in the past year, but most are still using basic tools rather than scaling them.

By Sean Mitchell • 4 min read • Last week

Virtual Private Networks

Revolut launches Ultra tier in Singapore for S$899

The subscription aims to woo Singapore's affluent customers with travel perks, investment discounts and bundled services worth more than S$10,000 a year.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

TrendLife launches Kaleida AI companion for families

Parents worried about privacy and scams may get separate AI profiles, while TrendLife tests a new family-focused subscription starting at AU$16.50 a month.

By Mark Tarre • 4 min read • Last week