Marketing stories - Page 17

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

Afterpay's Afterpay Day Unlocked: 2025 report reveals a surge in consumer interest, with 50% of customers ready to seize retail opportunities this year.

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.