Marketing stories - Page 40

Many NZ firms lack a vital online presence, yet a top-notch website can dramatically boost their business, says MYOB NZ's Julian Smith.

More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.

Securing your eCommerce: Embrace outsourcing for payment processing and stay PCI compliant to ensure your online venture thrives.

Bluetooth technology has become a must-have for mobile users due to its convenience and ability to stay connected on the go.

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

Retailers seek 'stickiness' with consumers, using digital signage as a potent tool to keep brands in customers' minds and pockets.

Last March Facebook enhanced the 'fan' pages that a brand, product, organisation, artist, band, public figure – or a business – can create.

43% of operators saw 'social media engagement' as important or very important, while the number was 88.5% for 'listing on travel websites'.

Redefining selling as helping rather than persuading could revolutionise your tech sales approach, sparking genuine client conversations.

2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.

The Secrets of Website Persuasion comprises David Kelly's recommendations on how to go from a website that 'looks good' to a website that actually performs.

Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.