Marketing stories - Page 39

Is your sales team being too nice or not using the right technology to engage with your clients? Sean McDonald has some suggestions that may help.

Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.

New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.

Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.

Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.

Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.

The recession spurred an entrepreneurial surge, notes Andrea Anderson of Ochre, but many SMEs still struggle with sales, marketing, and financial duress.

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.

Featured Speaker, David Daniels, CEO of The Relevancy Group, to Share Insights and Examples From Connected Marketing Research.

Google Places is a great way to get your business found on local search results on both Google Search and Google Maps.

Google Places boosts local businesses by making it easier to appear on page one, to those searching with local intent. A golden opportunity awaits.

Businesses often shy away from social media due to fears of brand degradation, outdated techniques, and competitive threats. Here's how to overcome them.

NZ's online advertising market soars to $62.58m in Q2, outpacing forecasts and highlighting digital media's ascension in the ad world.

Compuware set to host cloud performance seminar in Wellington with insights from the University of Auckland, focusing on IT's top challenges.

You need a strong understanding of your site's metrics and monitoring platform, and the confidence to help you cope with the inevitable knockers.

Elevate your business with minimal cost! Discover how a savvy online strategy can maximise your web presence effectively.

Revolutionizing direct mail for businesses, online tools now make reaching customers through the 'humble envelope' easier and more effective than ever.

Unlocking eCommerce success: A guide for start-ups on navigating online sales and marketing to boost exposure and profits.