Marketing stories - Page 26
Salesforce announces new service and marketing innovations
Fri, 8th Apr 2022
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data analytics
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hyperscale
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public cloud
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
First-party data: A reason to celebrate
Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Uncovering hidden eCommerce, marketing gems through knowledge graphs
Mon, 28th Mar 2022
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data analytics
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martech
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planning
Marketers can convert data into valuable insights using knowledge graphs, which display data visually and uncover trends and patterns.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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software development
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ios
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apple
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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ar, vr & metaverse
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microsoft
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marketing
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.
Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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marketing
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m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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google
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marketing
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
It's time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
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data analytics
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crypto
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blockchain
Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.
Upstream and Socital to trial global retail marketing solution
Fri, 4th Feb 2022
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e-commerce
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marketing
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social media
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
Nexcess integrates with HubSpot to serve growing online businesses
Thu, 3rd Feb 2022
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data analytics
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martech
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cdp
Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.
Cartology selects ADvendio in major retail tech deal
Wed, 2nd Feb 2022
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martech
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omnichannel
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open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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e-commerce
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marketing
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social media
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
University of Waikato awards contract to global education technology SaaS provider
Fri, 21st Jan 2022
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saas
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marketing
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recruitment
Tribal Group wins three-year contract with University of Waikato to deploy Student Marketing-Recruitment solution.
OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed, 19th Jan 2022
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data analytics
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martech
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multi-cloud
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.
The rise of the CRO - an evolutionary step in business
Mon, 17th Jan 2022
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fintech
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marketing
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sales
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.
Consumer's paradigms are shifting - what it means for marketers and brands
Thu, 13th Jan 2022
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open source
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marketing
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analyst report
The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu, 16th Dec 2021
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martech
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marketing
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strategy
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Investigation: The NZ Govt is weakening its grip on nuisance spam
Thu, 16th Dec 2021
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government
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marketing
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email
Spam enforcement in New Zealand has decreased significantly, prompting calls for a review of the Unsolicited Electronic Messages Act (UEMA).