Marketing stories - Page 29

New Zealand-based organizations, Campbell+Co, Stitch, and AA Smartfuel, have launched a successful pop-up drive-in cinema to weather the COVID-19 storm.

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.

Alibaba Cloud joins forces with Unilever for innovative digital marketing campaigns and enhanced customer insights.

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.

Epicor Software strengthens its executive team appointing Paul Stoddart as CMO to drive global marketing strategy. Stoddart brings over 20 years of experience.

Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

Turners Group NZ partnered with start-up Stitch to revolutionise their marketing, slashing lead costs by 68% and boosting lead volume by 530%.

Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.

Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.

Sales and marketing firm Seismic has made seven new hires in its Asia Pacific team, to support its growth and bring automation and insights to customers.

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.

Businesses in Australia and New Zealand are rapidly shifting towards data-driven marketing, driven by technological advancements and evolving client demands.

Marketers should consider three things when they confront the 'incoming headwinds of digital disruption':  Organise, optimise, and optimism.