Online marketing stories

Thryv has rolled out Thryv AI Lead Flow in Australia and New Zealand, aiming to help small businesses capture enquiries, score prospects and automate follow-up.

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser's TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

MARS brightened Auckland's winter with Skittles Cloudz launch, transforming Britomart Station and MetService for a vibrant commuter experience.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.