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Retail media stories

Digital billboards to power USD $54.6bn OOH boom
Smart Cities

Digital billboards to power USD $54.6bn OOH boom

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
AI drives product discovery but reviews still seal buys
Customer Experience

AI drives product discovery but reviews still seal buys

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

By Sofiah Nichole Salivio • 4 min read • Sat, 24th Jan 2026
Amperity unveils tool to monetise first-party data
Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026
AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026
Criteo outlines agentic AI's next phase in eCommerce
Marketing Technologies

Criteo outlines agentic AI's next phase in eCommerce

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
Spreetail unveils causal AI tool to cut wasted ad spend
Marketing Technologies

Spreetail unveils causal AI tool to cut wasted ad spend

Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.

By Sean Mitchell • 3 min read • Sat, 10th Jan 2026
Banks tap 'financial media networks' for ad revenues
Fintech

Banks tap 'financial media networks' for ad revenues

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

By Sofiah Nichole Salivio • 5 min read • Fri, 9th Jan 2026
Rithum & Stripe partner to power AI agent commerce
Digital Transformation

Rithum & Stripe partner to power AI agent commerce

Rithum links its commerce platform to Stripe's Agentic Commerce Suite, enabling AI agents to handle product discovery and payments end-to-end.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 9th Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025
Programmatic digital OOH set to reshape media plans
Digital Signage

Programmatic digital OOH set to reshape media plans

Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
Ocado Ads partners with Epsilon to boost retail media targeting
Marketing Technologies

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025

Stories from Other Regions

Retail media stories

VIOOH, ISM link Shell forecourt screens to programmatic
Digital Signage

VIOOH, ISM link Shell forecourt screens to programmatic

VIOOH partners with ISM to offer programmatic access to 784 digital screens at Shell petrol stations across Germany, serving 200m impressions.

By Mark Tarre • 3 min read • Mon, 26th Jan 2026
Nine deepens Mantis ad tech deal with app expansion
Marketing Technologies

Nine deepens Mantis ad tech deal with app expansion

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
VIOOH & Atmosphere TV link up for venue ad targeting
Restaurants

VIOOH & Atmosphere TV link up for venue ad targeting

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

By Sofiah Nichole Salivio • 4 min read • Fri, 16th Jan 2026
Google launches open protocol to power AI shopping
Digital Transformation

Google launches open protocol to power AI shopping

Google launches Universal Commerce Protocol to link AI shopping agents, retailers and payments in a new 'agentic commerce' push.

By Mark Tarre • 4 min read • Thu, 15th Jan 2026
VIOOH & Dolphin expand US programmatic DOOH access
Digital Signage

VIOOH & Dolphin expand US programmatic DOOH access

VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.

By Catherine Knowles • 3 min read • Mon, 12th Jan 2026
Business Beyond Boundaries: The future of display technology in 2026
Digital Signage

Business Beyond Boundaries: The future of display technology in 2026

Samsung is turning business displays into AI-powered endpoints to drive real-time retail and hospitality operations by 2026.

By Melania Watson • 4 min read • Tue, 23rd Dec 2025