SEMrush Stories

Global Stories

SEMrush stories

Google search traffic shifts towards big publishers

Smaller publishers are losing visibility as search referrals are increasingly captured by established brands, according to a study of 44 US sites.

By Sofiah Nichole Salivio • 3 min read • Last month

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last month

Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026

Customer Relationship Management

G2's 2026 Best Software Awards reveal major market shifts

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026

Marketing Technologies

Storyblok and Semrush team up to empower marketers and drive traffic

Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.

By Catherine Knowles • 2 min read • Thu, 29th Jun 2023

Marketing Technologies

Desktop and mobile searches vastly different, new study shows

A recent SEMrush study highlights how desktop and mobile search results differ significantly, with 30% of top desktop pages losing their ranking on mobile.

By Catherine Knowles • 3 min read • Fri, 31st May 2019

Marketing Technologies

Online retail giant's Australia launch shakes local market

Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.

By Julia Gabel • 2 min read • Tue, 1st May 2018

Stories from Other Regions

SEMrush stories

Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Last month