Social Media stories
Social media user numbers swell to 58% of world's population, spurring social commerce boom
More than 58% of the global population now uses social media - so which platform is leading the pack?
DHL tops list of companies most impersonated by criminals
Cybercriminals often impersonate brands to gain valuable data, and new research by Check Point Software has found DHL to be the brand most frequently imitated by cybercriminals.
YouTube Shorts a haven for scammers using stolen TikTok videos
Scammers are stealing existing short-form videos from TikTok and reposting them as YouTube Shorts, racking up millions of views and gaining tens of thousands of subscribers, according to new research from Tenable.
TikTok's unveils plans to safeguard and diversify recommendations
TikTok has unveiled new details about the platform's work to safeguard and diversify its recommendation system.
Back in style: Virtual try-on tech making waves on social media
Virtual try-on tech has become the latest trend to hit the global online shopping market, with one platform reporting almost half a million outfits tried on in one week.
BREAKING: Facebook rebrands to Meta, Zuckerberg unveils 'metaverse'
"The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world."
Twitter trials new advertising system in tweet conversations
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
Kiwis have a strong distrust over how companies use their personal data
The majority of New Zealanders are concerned about data privacy, with 53% stating companies are requesting too much personal information.
Are banks, social media and telcos to blame for scam explosion?
Consumers think banks, retailers and mobile operators need to do more to protect them and their personal information from fraudsters.
Hootsuite deepens partnership with Microsoft Teams
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
How to mention or tag Techday's brands on social media
You can share these story links on your own social media channels, but you can also mention our brands too. Here’s how.
Linktree selects Snowflake platform to support intelligence and analytics
Snowflake has announced it’s been chosen by Linktree to support the company’s business intelligence and analytics activities.
Plan for Christchurch Call to target social media algorithms welcomed
A tech specialist says targeting social media algorithms is an important step to reduce extremist online content.
Facebook ad engagement equal to social networking, study finds
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
Users pay with personal data - Kaspersky on WhatsApp move to share data with Facebook
"Nothing is truly free, and, unfortunately, the current business model for free services means that, essentially, we pay with our data."
Hootsuite announces acquisition of SaaS provider Sparkcentral
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."
Trump social media ban too little, too late
"Big Tech has made mega profits by turning a blind eye to the true extent of misinformation on their platforms."
Times Square brings New Year's Eve to homes around the globe
Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.
APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
Seismic acquires Grapevine6 social sales platform
The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.