Social Media stories

More than 58% of the global population now uses social media - so which platform is leading the pack?>>

Cybercriminals often impersonate brands to gain valuable data, and new research by Check Point Software has found DHL to be the brand most frequently imitated by cybercriminals. >>

Scammers are stealing existing short-form videos from TikTok and reposting them as YouTube Shorts, racking up millions of views and gaining tens of thousands of subscribers, according to new research from Tenable.>>

TikTok has unveiled new details about the platform's work to safeguard and diversify its recommendation system. >>

Virtual try-on tech has become the latest trend to hit the global online shopping market, with one platform reporting almost half a million outfits tried on in one week.>>

"The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world.">>

The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.>>

The majority of New Zealanders are concerned about data privacy, with 53% stating companies are requesting too much personal information.>>

Consumers think banks, retailers and mobile operators need to do more to protect them and their personal information from fraudsters.>>

The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.>>

You can share these story links on your own social media channels, but you can also mention our brands too. Here’s how.>>

Snowflake has announced it’s been chosen by Linktree to support the company’s business intelligence and analytics activities.>>

A tech specialist says targeting social media algorithms is an important step to reduce extremist online content. >>

Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social. >>

"Nothing is truly free, and, unfortunately, the current business model for free services means that, essentially, we pay with our data.">>

"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around.">>

"Big Tech has made mega profits by turning a blind eye to the true extent of misinformation on their platforms.">>

Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square. >>

If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.>>

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.>>

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem. >>

National spent double on its Facebook marketing, and it wasn't enough.>>

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.>>

Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.>>