Consumer technology news from the future
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Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
3.96 billion people now use social media
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
How to stay ‘screen fit’ when working at home
How do we avoid digital fatigue and stay connected? It starts with establishing a routine.
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts.
How to keep your customers engaged when introducing an integrated app strategy
While savvy businesses understand engaging with customers in their own environments makes sense, the path to making these meaningful connections with customers is not always easy.
Feeling lonely online? Share a pic of your pet, says psychologist
To address some of the more negative aspects of online life, pet food brand Pedigree and a bunch of New Zealanders have created a new app that asks people to post pictures of their pets.
TikTok surpasses 40 million daily active users
The milestone represents the rapid spread in global popularity the app has seen in the last few months, and the statistics spell an all-time record for DAUs for the app.
Hays: Jobseekers must 'self-disrupt' their career in 2020
taking calculated risks, not raising salary too early and highlighting transferrable skills for a sideways move are all ways people can land a job in the next year.
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
Social commerce growing in South East Asia markets
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."
#AltTextForAll: Improving the visual experience for blind & low vision people
More than 6.6 billion images are uploaded to the internet every day, but for those who are blind or have low vision, it can be a massively limited experience.
Social media a growing business risk across Asia Pacific
Organisations now face an even wider risk landscape, as they seek to tackle emerging digital threats and deal with complex reputational and regulatory issues.
Church group crowdsources 'I forgive you' emoji design
The Forgivemoji campaign encourages people to design an emoji that represents forgiveness. The team behind the campaign will then decide on the best entry and then submit it to the Unicode Consortium.
Online users giving out social media details too freely - Kaspersky
The survey revealed that online users in Asia Pacific appear to be willing to share their private information in exchange for various personal gains from social media.
Looking for love? Facebook gets in on the dating game
Facebook is trying to downplay the whole idea of Tinder-like swipes, and instead it’s promoting the idea of creating ‘meaningful relationships through things people have in common, like interests and groups.
Gen Z will look elsewhere if tech companies don't get their act together
"Tech companies need to tailor their recruitment to appeal to changing demographics and generations if they are to get ahead of the skills shortfall across the industry."
New report considers consumer rights around personal data
“While all companies were compliant with the data access procedures required under the Privacy Act, we found that many companies failed to provide all the user data they were collecting.”
Neighbourly celebrates massive milestone
“Hitting three quarters of a million members in just a few years is remarkable. It really proves how community-minded Kiwis are.”
'Smart arses' in a smart car on 18,000 km rally for mental health
18,000 kilometres is a long way to travel in a tiny 0.6 litre smart car, but that’s exactly what a Kiwi-British couple are doing to raise awareness of mental health.
Looking to land your dream job? Build your soft skills, says Hays
According to Hays latest Salary Guide, soft skills could be the differentiator between a successful or failed job search.
Twitter gets a makeover
Twitter has begun to rollout a refreshed and updated version of its website, as it looks to give users a more personalised experience.
NZ investors turn back on social media following Chch shooting fallout
New Zealand fund managers are taking responsible investment to new heights, accounting for more than 70% of total assets under management.
The four key trends shaping modern consumer behaviour
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."