Consumer technology news from the future
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How poor social media risk management can lead to customer disloyalty
Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire.
Exclusive: What’s standing between you and success? Marketing
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
Has digital marketing finally become just marketing?
Seriously though, what is digital marketing? And how do you know if you’re maturing?
Facebook launches alternative text function for the blind
"We want to build technology that helps the blind community experience Facebook the same way others enjoy it."
The National Party gears up to ban Facebook
In a move that is sure to shock many, the National Party has announced it intends on banning the most popular global social media website: Facebook.
Facebook brings back 'Safety Check' following Brussels bombings
Facebook has reinstated its Safety Check feature for users in Brussels, following a series of terrorist attacks that took place on March 22nd.
Twitter celebrates its 10th birthday
“On March 21, ten years ago, it began with a single Tweet."
Has your business got a social presence?
Publishing social content across multiple platforms can be an arduous process for businesses.
NZ's first human-robot interaction conference breaks new ground
“As well as demonstrations of robots performing the haka, telepresence robots will be roaming the conference to enable people to attend remotely."
Three ways emoji are changing social marketing
Marketers are still wrestling with the value of a social media “like” and whether it’s worth more or less than a “share”. Now there is emoji.
Love yourself(ie): New book aims to help kids navigate social media
“Love Yourself(ie) is a wonderful resource for kids, parents and educators, offering perspective on what preteens are 'really' facing."
Social media a gateway for cyber criminals
“Social media makes it easy for cybercriminals to pose as a colleague and fool someone into providing an entry point to an organisation’s system."
Is social media the way to go in a crisis?
“The website and social media combination has proven once again a successful model to engage and get vital information out to communities."
Social media campaign in remembrance of 2011 ChCh earthquake
A new campaign is underway in remembrance of the fifth anniversary of the February 22nd 2011 Christchurch earthquake.
Hate Valentine's? We show you how to block the soppy crap
Hide, unblock or unfriend any exes or former love interests whose happiness is going to make you depressed, angsty and listen to Kelly Clarkson.
Twitter forms council to do something about its abuse problem
"It is extraordinarily complex to strike the right balance between fighting abuse and speaking truth to power.”
Are Kiwi businesses facing challenging times?
"To prosper, businesses and other organisations need to apply best practice risk management processes, keep thinking ahead and remain agile."
Facebook turns 12: Bigger, better and more secure
Hard to believe it but Facebook has only just turned 12, meaning it is still young enough to have not been around at the turn of the millennium.
Internet hits back against legal rape campaigner
Unsurprisingly, the digital world is enraged over face-to-face meeting plans by pro-rape group Return of Kings across several countries, including NZ.
Do you take selfies at funerals?
Is there something about expressing feelings of loss on a social network that makes it trivial?
Three customer experience lessons from social media performance in 2015
The performance of social companies contains lessons about the future of social media and the present of marketing.
NZ in a frenzy after undercover video shows animal cruelty
The disturbing footage aims to expose the 'dark side' of the NZ dairy industry, with social media and online news exploding with Kiwis up in arms.
Social customer care: Are you doing it right?
Aspect Software’s Kristen Pimpini offers up some tip on harnessing social media for your business' customer care.
Parents: How to approach social media and your child
With more social media avenues available than ever before, the need for education about being safe online is increasing, according to NetSafe.