Apple wants to own the P word

A legal row over the word 'pod' has erupted after start-up company Sector Labs called its in-development projector the Video Pod.

Apple has filed an 873-page briefing paper saying that use of the word might cause confusion among customers.

But Ana Christian, Sector Labs' lawyer, told Wired that the legal action is about more than just the right to use the word 'pod'.

"What I'm hoping to do with this case is to really reach a lot broader an audience and make it so entrepreneurs and small businesses can use the English language as they see fit in branding their products," she said.