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GoPro and Kolor to take virtual reality to new heights

GoPro has made an agreement to acquire Kolor, the specialist in virtual reality and spherical media solutions.

Spherical media enables a range of immersive viewing experiences and is an essential building block of virtual reality (VR), a technology poised to transform entertainment, education and other industries.

Kolor's solutions enable users to combine multiple photographs or videos to produce high-resolution panoramic or spherical content that can be viewed on mobile devices, the web or in a virtual reality environment.

According to a statement from GoPro, all Kolor employees will join GoPro and will maintain operations at their headquarters in Savoie, France.

"We are excited to welcome Kolor to GoPro," says Nicholas Woodman, GoPro founder and CEO.

"GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content," he says.

GoPro's "Land, Air and Sea" spherical video demonstrates what's possible with a few GoPros combined with Kolor's software.

"Kolor's mission is to enable the ultimate visual experience - to transport an audience to another time and space. Joining GoPro makes this possible," says Alexandre Jenny, Kolor CEO.

"When the best spherical media software is combined with the world's most versatile capture devices, our imagination become our only limitation. We're excited to see what the world captures and shares with GoPro and Kolor," says Jenny.