HP, Microsoft open 'pop-up store' in Auckland

HP and Microsoft have set-up what they call a pop-up store in central Auckland. It’s called Ten O’Connell (that's the address to, by the way) and will be open for around eight weeks.

Paul Boshoff, General Manager for the Personal Systems Group (PSG), HP New Zealand, said, “Given that Christmas is fast-approaching; we wanted to create a space that gave shoppers the chance to experience our technology in a fun environment.  Rather than reading about what our technology can do, the pop-up store provides people with the opportunity to try things for themselves – without feeling any pressure to purchase products at the time.”

On show will be the latest HP products including notebooks, HP’s new ePrint printing range and Microsoft’s Xbox Kinect (pictured).

“Microsoft and HP have collaborated on a number of projects both globally and locally, and Ten O’Connell is just another example of how we’re trying to bring technology to life for lifestyle and technology-conscious kiwi’s,” added Paul Muckleston Managing Director for Microsoft New Zealand.

The pop up store is a first for HP in New Zealand.