Story image

Instagram introduces 5 new filters - about time!

17 Dec 14

Instagram has today announced the release of five new filters, a move to keep up with ever-improving mobile phone cameras.

Instagram added filters to its photo-sharing app back in 2010, a feature now ubiquitous across social networks and other editing apps.

The five new additions, Slumber, Crema, Ludwig, Perpetua and Aden, are the first to be added since Mayfair and Willow launched in December 2012. It takes the total number of filtering options up to 25.

“Since Instagram launched four years ago, our phone cameras have vastly improved,” explains the Facebook-owned firm. 

“The original Instagram filters compensated for lower image quality, giving you more control over the look and feel of a photo. These new filters are more subtle - taking advantage of higher image quality, while still giving you a simple way to capture the mood, tone and feelings of the moment.”

Along with the five new filters, Instagram has also announced three new tools. Users can now upload slow-motion video, see comments appear in real time - without having to refresh the feed - and adjust the photo's perspective using the Adjust tool. 

Users also now have the ability to personalise their tray of filters, and the filter previews view has been updated. 

“Filters have been synonymous with Instagram from day one,' Instagram says. “They were the original tool offered to help people capture and share photos that looked and felt as beautiful as they did in real life.”

Instagram says it is inspired by the photography, art, fashion and design of the global Instagram community. “Photography trends have evolved, and we’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful.

Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)
Hands-on review: Having fun in Knowledge is Power: Decades and Chimparty
They don’t revolutionise social video gaming, but they are enjoyable enough to occupy you during a wet weekend. 
Kiwis losing $24.7mil to scam calls every year
The losses are almost five times higher compared to the same period last year, from reported losses alone.
Tile's Mate & Pro Bluetooth trackers land in NZ
If your car keys (or your tablet) have disappeared into the void at the back of the couch or if you left them somewhere in your car, retracing your steps to find them could be a thing of the past.
Government still stuck in the past? Not on GovTech's watch
What exactly is GovTech and what’s been happening in our capital city?
"Is this for real?" The reality of fraud against New Zealanders
Is this for real? More often than not these days it can be hard to tell, and it’s okay to be a bit suspicious, especially when it comes to fraud.
Hands-on review: The iPhone Xs
The iPhone Xs is a win that brought numerous new and exciting features to the market.
How much does your Amazon Prime Video subscription really get you?
For our NZ$8.90 per month, the average cost per title is US$0.00126 - but we only really get a choice of 416 TV shows and 4321 movies. Choice is a little bit limited compared to other countries.