TVNZ launches digital-first news platform
The way people consume news is changing, with social media becoming a significant means for people to spread and share news.
In response to this, a number of news outlets are launching their own apps and specialised websites.
The latest to follow this trend is TVNZ with the launch of the ONE News Now (ONN) website and app.
Live from today, ONN is platform purpose-built for multiple devices (PC, tablet, smartphone) with a focus on video content.
John Gillespie, TVNZ head of news and current affairs, says, “ONE News Now will transform how we deliver news in the lead up to 6pm. We’re clear leaders on air, and want to see this translate across into digital.
“Most New Zealanders are consuming news on the go and ‘stealing moments’ in-between their daily tasks to check in. We believe the vibrancy and veracity of video is something our viewers like, and it will be our key point of difference with ONE News Now.”
ONN features unfiltered breaking news and curated features through three channels: latest, featured, and popular.
The news feed and optional push-notifications will allow users to follow stories throughout the day.
“We've really invested in our journalists and our technology to make ONE News Now a reality.
“All our reporters have undergone training on how to best deliver mobile-first news with an emphasis on video content,” Gillespie says.
ONE News at 6pm will continue with no changes.
Gillespie says, “ONE News Now will certainly feed into ONE News at 6pm, I think to the benefit of the bulletin.”
ONN is available as a desktop site, mobile site, iPhone app, iPad app and Android smartphone app.