Story image

What do you think of Google's new logo?

02 Sep 2015

Internet search giant Google has today released a new version of its logo.

In a company blog post, Google says there’s a reason why it has chosen to update its logo now.

“Google was one destination that you reached from one device: a desktop PC,” writes Tamar Yehoshua, VP, product management, and Bobby Nath, director of user experience. “These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day.”

Google says the introduction of a new logo and “identity family” reflects this reality.

“We’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” Yehoshua says.

“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you,” Nath adds.

“For example, new elements like a colourful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.

“Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo,” he says.

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others,” Yehoshua says.

“We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

The new design will roll out across Google’s other products soon.

Samsung & Trade Me offer AI-powered shopping
The smartphone camera & AI-powered tech, Trade Me says, is a ‘glimpse into the future of shopping’.
Neill Blomkamp's 'Conviction' is a prequel to BioWare's Anthem
You may remember Neill Blomkamp’s name from such films as District 9, Chappie, and Elysium. If you’ve seen any of those films, the short teaser trailer will seem somewhat familiar to you.
Security flaw in Xiaomi electric scooters could have deadly consequences
An attacker could target a rider, and then cause the scooter to suddenly brake or accelerate.
617 million stolen records up for sale on dark web
It may not be the first time the databases have been offered for sale.
IBM’s Project Debater unable to out-debate human
At this incredible display of technology, the result was remarkably close but the human managed to pip the machine in this instance.
LPL to broadcast weekly programming on Sky Sports
Let’s Play Live (LPL) has now announced it will broadcast weekly programming for the rest of 2019 on the Sky Sports channel from Sky TV. 
When hackers get the munchies, they just steal McDonalds
What happens when hackers get the munchies? Apparently in Canada, they decide to put their ‘hamburglar’ gloves on and go after unwitting people who happen to use the McDonalds app.
The smart home tech that will be huge in 2019
For millennial home buyers, a generation for whom technology has been ever-present, smart systems are the features they value above everything else.