“Qrious will enable enterprise customers to get the most out of Adobe Experience Cloud and provide valuable on-the-ground expertise."

It's now time to make every business an 'experience business', Adobe says.

"Enterprise customers can now use our tools to quickly turn around engaging experiences for their customers."

Adobe recently made several major appointments to its Australia and New Zealand leadership team, reaffirming their goal to expand in the region.

Techday recently had the opportunity to attend Adobe MAX in Los Angeles, here are some of our favourite moments.

Adobe announced global pay parity between women and men, delivering on a commitment the company made earlier this year.

"Cinamaker’s mobile-native technology for video production and live streaming is an exciting solution for our video customers."

Adobe believes AR could shake the foundations of the creative industry.

Premiere Rush gives you the power to capture, create, and deliver online content no matter where you are. 

"You will be able to open and edit a PSD on an iPad, using the same tools you are familiar with on the desktop."

As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.

Adobe announced major updates to Creative Cloud applications including Photoshop CC and Adobe XD.

"Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver."

Including improvements to PDF share and review services, touch-enabled editing on tablets, and PDF signing across devices.

The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.

Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo

“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."

LogMeIn, Zoom, Microsoft and Cisco are ‘Leaders’ in the Gartner Meeting Solutions Magic Quadrant. We look at the strengths and cautions for each.

Leveraging Adobe XD APIs, developers can now build on top of Adobe XD.

"Roles are changing and it’s important for employees to change with them."

AI could completely change the way businesses approach marketing.

It hasn’t been around for long, but Synergy Research Group says the enterprise software-as-a-service (SaaS) can now be considered mature.

The CIO is now playing a much bigger role in customer experience and engagement.

This event was the place to be for both A/NZ creative professionals as well as forward-looking businesses of all sizes.