Consumer technology news from the future
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The potential impact of AR on the creative industry
Adobe believes AR could shake the foundations of the creative industry.
An inside look at Adobe’s creative AI
Premiere Rush gives you the power to capture, create, and deliver online content no matter where you are.
Adobe unleashes a wave of innovations for CC
"You will be able to open and edit a PSD on an iPad, using the same tools you are familiar with on the desktop."
Adobe and WPP collaborate to scale content production and design
As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.
How Adobe aims to change the game with CC updates
Adobe announced major updates to Creative Cloud applications including Photoshop CC and Adobe XD.
Adobe’s bid to accelerate experience-driven commerce
"Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver."
Adobe Acrobat DC gets a much-needed upgrade
Including improvements to PDF share and review services, touch-enabled editing on tablets, and PDF signing across devices.
New open data initiative from Microsoft, Adobe & SAP
The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
How to use AI to optimise customer experiences
“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."
Meeting Solutions Magic Quad - The Leaders' pros and cons
LogMeIn, Zoom, Microsoft and Cisco are ‘Leaders’ in the Gartner Meeting Solutions Magic Quadrant. We look at the strengths and cautions for each.
Adobe announces open platform for Experience Design
Leveraging Adobe XD APIs, developers can now build on top of Adobe XD.
Exclusive: Westpac reveals how they embraced digital transformation
"Roles are changing and it’s important for employees to change with them."
The exponential potential of AI within a business environment
AI could completely change the way businesses approach marketing.
'Fascinating' vendor cloud battle ongoing in healthy SaaS market
It hasn’t been around for long, but Synergy Research Group says the enterprise software-as-a-service (SaaS) can now be considered mature.
The role of CIO is undergoing a major change
The CIO is now playing a much bigger role in customer experience and engagement.
Immersive storytelling: Adobe’s vision for VR/AR
Before the event, Adobe announced that they would be featuring VR and some of the ways they see it impacting the future.
APAC research: Why it pays to be an experience-driven business
"The age of the experience-driven business is well and truly upon us and it’s encouraging to see brands across APAC investing in experiences."
Datacom wins Adobe award
Adobe has gathered leading experience makers from around the world for Adobe Symposium 2018, which commenced today in Sydney.
HAND ON REVIEW: channeling the creative mind with HP’s ZBook x2
Built from the ground up to suit the needs of creative professionals, the HP ZBook x2 is not you're average 2-in-1.
Adobe advances Microsoft partnership with new innovations
Adobe Sign is now deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator.
Adobe launches augmented reality platform, Project Aero, at Apple WWDC
Adobe recently shared a preview of Project Aero, a new augmented reality authoring tool and multi-platform system.
Adobe receives patent for Data Export Controls in Audience Manager
"We didn’t want to allow even one hole in how the system was built since that would jeopardise our clients, it was a very iterative process.”
Okta and VMware partner to deliver identity capabilities for the cloud workspace
The two have announced a partnership and integration between VMware Workspace ONE and the Okta Identity Cloud.