Advertising Technologies (Adtech) stories - Page 13

Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.

Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.

Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.

Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.

The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.

Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.