Branding Stories - Page 5

Kiwi Stories

Branding stories

MintHC expands team with strategic, creative & digital hires

MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025

Global Stories

Branding stories

Customer Relationship Management

WaveMaker launches TestDrive app to boost MVNO customer trials

WaveMaker launches TestDrive app, enabling MVNOs to offer branded, try-before-you-buy eSIM trials swiftly and without coding via a white-label solution.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025

Marketing Technologies

APAC drives m-commerce growth as brands target user loyalty

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

By Catherine Knowles • 3 min read • Fri, 8th Aug 2025

Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025

Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025

Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025

Storage

MSys Technologies rebrands as Aziro to lead in AI innovation

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

By Catherine Knowles • 3 min read • Thu, 12th Jun 2025

Data Science

Innocentive brand returns as global crowdsourcing marks 25 years

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

By Catherine Knowles • 3 min read • Fri, 6th Jun 2025

Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025

Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025

Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

Risk & Compliance

Skyfire & Cequence partner to enable secure AI agent access

Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025

Stories from Other Regions

Branding stories

Generative AI

THG Studios invests in virtual production to boost creativity

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

By Catherine Knowles • 3 min read • Thu, 31st Jul 2025

Drones

Ryze creates new brand for Latos amid UK data centre expansion

Ryze has rebranded North East data centre developer Latos, which aims to build 40 UK sites by 2030, focusing on AI-ready, rapid deployment facilities.

By Kaleah Salmon • 3 min read • Tue, 29th Jul 2025

EduTech

UK offices drive premium business travel decisions, research finds

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025

Customer Relationship Management

Insight completes major digital overhaul for AROYA cruise ship

Insight completes a major digital overhaul of the AROYA cruise ship, enhancing passenger experience with advanced IT systems in just 11 months.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025

Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025

Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025