Branding stories - Page 5
Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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data analytics
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martech
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supply chain
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
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martech
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retailtech
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e-commerce
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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martech
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marketing
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Freeview refocuses with new and refreshed brand identity
Thu, 20th Apr 2023
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digital entertainment
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tv
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radio
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company's refocus on how it delivers TV and radio.
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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martech
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social media
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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e-commerce
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branding
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online marketing
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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martech
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supply chain
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adobe
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
Bonsey Jaden Group appoints Sagar Paranjpe as new CEO
Fri, 2nd Dec 2022
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branding
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leadership
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investment
Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.
Customer loyalty drops when brands don't innovate - report
Mon, 3rd Oct 2022
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e-commerce
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branding
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online shopping
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media
Fri, 9th Sep 2022
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cloud services
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marketing
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social media
Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.
What does it take to build a thriving enterprise marketplace?
Tue, 6th Sep 2022
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branding
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online shopping
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opinion
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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data analytics
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cx
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martech
It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.
ActiveCampaign reveals consumers seek trusthworthy content
Thu, 28th Jul 2022
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open source
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social media
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Cisco launches new Service Provider partner programme
Mon, 25th Jul 2022
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partner programmes
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cisco
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smb
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
Boomi wins best CEO for diversity and best company for career growth
Thu, 21st Jul 2022
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intelligent systems
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connectivity
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branding
Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.
Why it's time to 'dial up' the power of mobile marketing
Mon, 18th Jul 2022
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customers
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marketing
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branding
Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.
Okta appoints Celestine Tan as vice president for Asia Pacific marketing
Fri, 20th May 2022
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siem
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ca technologies
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pivotal
Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.