FutureFive New Zealand - Consumer technology news & reviews from the future

Branding stories - Page 5

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Adobe leverages generative AI with latest Experience Cloud announcements

Tue, 13th Jun 2023
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data analytics
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The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
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Exclusive: CitrusAd highlights the importance of retail media

Wed, 7th Jun 2023
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martech
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retailtech
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e-commerce
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
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Visual comms methods the most efficient, says Canva report

Mon, 24th Apr 2023
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martech
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marketing
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Freeview refocuses with new and refreshed brand identity

Thu, 20th Apr 2023
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digital entertainment
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tv
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radio
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company's refocus on how it delivers TV and radio.
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Versa Networks appoints Dan Maier as CMO

Thu, 30th Mar 2023
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Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
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Listen and act: Why hotels need better guest engagement

Tue, 28th Feb 2023
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cx
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martech
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social media
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
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How Australian Brands can Expand Internationally via Marketplaces Today

Mon, 13th Feb 2023
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e-commerce
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branding
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online marketing
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
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Brands investing in content creation and workflow improvements

Fri, 10th Feb 2023
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martech
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supply chain
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adobe
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
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Visuals an eye-catcher for leaders when browsing B2B content

Thu, 26th Jan 2023
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Bonsey Jaden Group appoints Sagar Paranjpe as new CEO

Fri, 2nd Dec 2022
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branding
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leadership
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investment
Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.
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Customer loyalty drops when brands don't innovate - report

Mon, 3rd Oct 2022
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e-commerce
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branding
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online shopping
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
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Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media

Fri, 9th Sep 2022
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cloud services
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marketing
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social media
Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.
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What does it take to build a thriving enterprise marketplace?

Tue, 6th Sep 2022
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branding
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online shopping
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opinion
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
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How brands can use offline data to drive better decision-making

Wed, 24th Aug 2022
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data analytics
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cx
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martech
It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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The proof is in the pudding: How to navigate to CX excellence

Mon, 22nd Aug 2022
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crm
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cx
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martech
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.
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ActiveCampaign reveals consumers seek trusthworthy content

Thu, 28th Jul 2022
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open source
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social media
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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Cisco launches new Service Provider partner programme

Mon, 25th Jul 2022
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partner programmes
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cisco
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smb
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
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Boomi wins best CEO for diversity and best company for career growth

Thu, 21st Jul 2022
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intelligent systems
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connectivity
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branding
Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.
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Why it's time to 'dial up' the power of mobile marketing

Mon, 18th Jul 2022
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customers
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marketing
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branding
Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.
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Okta appoints Celestine Tan as vice president for Asia Pacific marketing

Fri, 20th May 2022
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siem
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ca technologies
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pivotal
Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.