Branding stories - Page 6

Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.

PagerDuty, the digital operations platform, has hired Katherine Post Calvert as its new CMO, bringing expertise in global marketing strategy.

Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.

Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.

Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.

COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.

Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.

UST Global rebrands to UST as part of its brand identity and technological evolution, highlighting its commitment to innovation and client success.

If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.

A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.

Qualtrics enhances BrandXM with social media integration and secure data-sharing to help businesses improve customer relationships and brand experiences.

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

For tech startups, the necessity of brand protection is too often thrown in the 'too hard' or 'too expensive' basket or simply overlooked.

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.