Branding stories - Page 7
VeeamON: The 3 key takeaways from the Partner Summit session
Tue, 15th May 2018
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virtualisation
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veeam
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branding
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
Happy birthday! Dicker Data celebrates 40 years in operation
Mon, 22nd Jan 2018
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dicker data
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branding
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distributors
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
Tech Data to operate as a unified global brand
Thu, 28th Sep 2017
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digital transformation
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partner programmes
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supply chain
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
MYOB champions Silver Ferns & women's achievement in netball
Fri, 25th Aug 2017
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fintech
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financial systems
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myob
MYOB is a major sponsor of New Zealand's Silver Ferns for the team's upcoming game against South Africa this weekend.
Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
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cx
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martech
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supply chain
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
The Icehouse announces brand refresh - making it personal
Thu, 27th Apr 2017
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icehouse
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accelerator
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branding
The Icehouse unveils a revamped brand identity focusing on personalised business partnerships, aligning with their forward vision for 2026.
Vertiv ANZ: New name, new brand and newfound focus
Tue, 11th Apr 2017
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healthtech
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branding
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vertiv
The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.
Avnet has a new look following 'Reach Further' launch
Thu, 6th Apr 2017
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iot
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b2b
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branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Twitter users beware: Phishers target account verification in latest attacks
Wed, 1st Feb 2017
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phishing
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email security
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branding
Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.
Exclusive: What's standing between you and success? Marketing
Fri, 15th Apr 2016
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partner programmes
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marketing
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social media
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
3News: It should be about the content, not the branding
Mon, 25th Jan 2016
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digital entertainment
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tv
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branding
TV3's rebrand to NewsHub raises questions — is the focus on branding eclipsing the importance of quality content?.
Custom apps 'transform' Harcourts Real Estate business
Fri, 13th Nov 2015
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apps
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productivity
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customer service
Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.
Apple works to create seamless retail experience
Tue, 14th Jul 2015
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apple
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branding
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technology gifts
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
Samsung number one in Asia's eyes
Tue, 23rd Jun 2015
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samsung
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marketing
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branding
Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.
What's the most valuable brand in the world? Apple.
Wed, 27th May 2015
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microsoft
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google
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apple
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
New brand, new promises for Dicker Data New Zealand
Mon, 11th May 2015
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dicker data
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branding
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distributors
Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.
Belkin launches new products, leveraging new brand strategy
Wed, 15th Apr 2015
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smb
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belkin
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branding
Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.
Landcorp seeks to fatten sheep returns through wool deal, milk
Tue, 23rd Dec 2014
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branding
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wool
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landcorp
Landcorp, New Zealand's largest corporate farmer, plans to increase returns from sheep, signing a three-year contract with NZ Merino to manage its.
Andrew Moss of Atlas Gentech talks distribution and Huawei solutions deal
Fri, 21st Nov 2014
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cloud services
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atlas gentech
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resellers
From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.
Review of Hilton Auckland's facilities
Fri, 21st Nov 2014
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gaming
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digital entertainment
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branding
Hilton Auckland shines in review, showcasing how spotless facilities and quiet luxury rooms create unmatched brand loyalty.