Marketing stories - Page 12

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.

Plaud appoints Kamel Ouadi as head of Global Brand Centre to lead its transformation into an aspirational AI-powered professional brand worldwide.

BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.