Marketing stories - Page 13

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

Innovid launches AI-powered tools to automate ad asset labelling, enhance creative resizing, optimise campaigns in real time, and scale personalised content efficiently.

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Dragos appoints Eric Cross as Chief Revenue Officer to lead global sales and marketing efforts in operational technology cybersecurity amid rising industry risks.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.

Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.

Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.