Marketing stories - Page 14

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

Localcoin ATM has paid Jolly Billboards in Bitcoin for a Christchurch campaign, marking a pioneering use of crypto in New Zealand's traditional advertising sector.

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

Jet Technologies has appointed Shane Sullivan as National Sales Manager, driving growth in its Print Division across Australia and New Zealand.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

Red Hat launches updates to its global partner programme, enhancing autonomy, growth paths, and customer support with new tools and incentives.

Dataswyft appoints four senior leaders to enhance strategy, policy, government relations and communications, supporting its Smart Data Transformation Programme.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

The global data mining tools market is set to soar to USD $3.65 billion by 2034, driven by AI integration and growing demand in eCommerce and government sectors.