FutureFive New Zealand - Consumer technology news & reviews from the future

Marketing stories - Page 23

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Twilio to deliver new customer-aware generative AI

Mon, 7th Aug 2023
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cx
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martech
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genai
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
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A contemporary technological solution for modern marketing

Fri, 14th Jul 2023
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crm
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digital transformation
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martech
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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Axcient Welcomes Bryce Roberts as Vice President of Marketing

Wed, 12th Jul 2023
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data protection
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dlp
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cloud services
Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.
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APAC marketers welcoming end of third-party cookies - report

Wed, 5th Jul 2023
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martech
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marketing
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Mastering the complex art of online to offline marketing

Mon, 3rd Jul 2023
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data analytics
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martech
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personalisation
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
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Storyblok and Semrush team up to empower marketers and drive traffic

Thu, 29th Jun 2023
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martech
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partner programmes
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marketing
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
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Affable.ai brings the power of AI to influencer marketing

Tue, 20th Jun 2023
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public cloud
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llms
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ai
Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
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OutSystems appoints Christine Nurnberger as Chief Marketing Officer

Wed, 31st May 2023
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lcnc
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cybersecurity
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software development
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
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Darktrace Hires Chris Kozup as Chief Marketing Officer

Fri, 26th May 2023
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advanced persistent threat protection
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ai security
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ai
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
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Mortar AI forms new collaboration to develop SaaS marketing platform

Thu, 11th May 2023
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saas
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uc
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cx
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
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Visual comms methods the most efficient, says Canva report

Mon, 24th Apr 2023
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martech
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marketing
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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New Relic strengthens partner ecosystem with latest additions

Fri, 21st Apr 2023
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partner programmes
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microsoft
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marketing
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
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New Storyblok fund encourages content management innovation

Thu, 6th Apr 2023
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martech
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marketing
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funding
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
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Versa Networks appoints Dan Maier as CMO

Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
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Adobe and NVIDIA extend partnership to develop generative AI

Fri, 24th Mar 2023
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martech
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partner programmes
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genai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Accenture, Adobe unlock content supply chain value

Thu, 23rd Mar 2023
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martech
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supply chain
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marketing
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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APAC organisations aren't preparing for a cookieless future - report

Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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Meet the metaverse generation: What consumers want from the metaverse

Fri, 10th Mar 2023
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gaming
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digital entertainment
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ar, vr & metaverse
APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.
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Megantic mentorship program helps female eCommerce leaders

Tue, 7th Mar 2023
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martech
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e-commerce
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marketing
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
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LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia

Thu, 2nd Mar 2023
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ai
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microsoft
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amazon
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.