Marketing stories - Page 23
Twilio to deliver new customer-aware generative AI
Mon, 7th Aug 2023
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cx
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martech
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genai
Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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crm
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digital transformation
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martech
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Axcient Welcomes Bryce Roberts as Vice President of Marketing
Wed, 12th Jul 2023
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data protection
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dlp
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cloud services
Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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martech
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marketing
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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martech
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personalisation
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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martech
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partner programmes
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marketing
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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public cloud
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llms
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ai
Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
OutSystems appoints Christine Nurnberger as Chief Marketing Officer
Wed, 31st May 2023
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lcnc
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cybersecurity
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software development
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
Darktrace Hires Chris Kozup as Chief Marketing Officer
Fri, 26th May 2023
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advanced persistent threat protection
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ai security
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ai
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
Mortar AI forms new collaboration to develop SaaS marketing platform
Thu, 11th May 2023
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saas
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uc
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cx
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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martech
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marketing
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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microsoft
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marketing
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
New Storyblok fund encourages content management innovation
Thu, 6th Apr 2023
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martech
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marketing
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funding
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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martech
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partner programmes
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genai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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martech
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supply chain
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marketing
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
Meet the metaverse generation: What consumers want from the metaverse
Fri, 10th Mar 2023
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gaming
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digital entertainment
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ar, vr & metaverse
APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.
Megantic mentorship program helps female eCommerce leaders
Tue, 7th Mar 2023
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martech
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e-commerce
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marketing
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
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ai
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microsoft
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amazon
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.