Marketing stories - Page 24

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.

Five digital marketing innovators win big at the Similarweb Digital Marketing Awards, showcasing their success in driving traffic and achieving business impact.

Email marketing crucial for business growth and customer relationships, survey finds. Lack of time and support hinder success. Metrics matter.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.

Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.

74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.

Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.

Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.

Automating revenue management tasks through a system can help hotels attract the right guests at the right price, enhancing profitability and growth.

Fintech disruptors and a desire for personalized experiences are shaking up customer loyalty in the financial services industry.

The region's digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.

WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.

Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.

Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.

VPLS has added 3 core members to its team- systems VP Mark Hassman, global marketing VP Renée Lawrence & network engineering VP Steve Rubin.

Thomas J. Quinlan III, president and CEO of R.R. Donnelley - Sons Company, has been elected to the board of directors of commercial property insurer FM Global.