Marketing stories - Page 9

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.

Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.

Nearly half of New Zealand's small businesses lack a website, despite 74% of consumers valuing websites over social media for engaging with organisations.

Small businesses in Australia and New Zealand report high confidence ahead of the holidays, despite financial pressures and concerns over AI in marketing.

APAC's booming USD 5.6 trillion grocery market faces delivery delays as retailers strive to ensure fast, accurate online order fulfilment and customer satisfaction.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

Black Friday 2024 saw a surge in sale-related searches, with conversion rates tripling, but retailers risk losing customers if sites aren't optimised for deal queries.

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.