Nielsen stories

Nielsen Holdings has announced two significant hires as it looks to strengthen its management teams ahead of its plans to create two separate publicly traded companies later in 2020.>>

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.>>

Not only with the companies protect customers, they've also vowed not to help governments who want to go on the cyber offensive.>>

“E-retailers have an advantage where they can pass real estate cost savings onto their customers to undercut the bricks and mortar businesses.”>>

New Zealanders are hooked to online shopping, according to new research from Nielsen NZ, with cyberspace providing limitless options. >>

While TV is still the screen of choice for viewing video, device proliferation and social-media is shifting the power from the provider to the people.>>

As mobile devices drive internet shopping across New Zealand, why are Kiwis heading online?>>