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Yellow's CEO steps down as the company continues digital strategy transition
Yellow

Yellow's CEO steps down as the company continues digital strategy transition

Shaking off its analogue Yellow Pages origins, CMO Darren Linton will drive the company as a digital business as interim CEO.

By Kai Ping Lew • 3 min read • Wed, 9th Aug 2017
$150k and counting... Digital Kiwi SMEs bask in higher revenues
Small Business

$150k and counting... Digital Kiwi SMEs bask in higher revenues

SMEs in New Zealand benefit from digital marketing, with average annual revenue $150k higher than non-engaged SMEs, says Yellow survey.

By Staff Writer • 3 min read • Thu, 21st Aug 2014
Yellow offers 'Opt Out' system to Kiwis
Yellow

Yellow offers 'Opt Out' system to Kiwis

New Zealanders can now opt out of receiving the Yellow Pages in 2015, with an online programme for digital directories.

By Staff Writer • 3 min read • Fri, 21st Mar 2014
New Govt system signals death of the household phonebook
Government

New Govt system signals death of the household phonebook

Households in New Zealand can now choose to opt out of receiving phone books, following government approval for a new system.

By Staff Writer • 1 min read • Fri, 21st Mar 2014
Yellow warns of NZ job losses
Yellow

Yellow warns of NZ job losses

As part of a new three-year transformation plan, Yellow says change will result in around 35 job losses - mainly from the Auckland sales team.

By Staff Writer • 3 min read • Mon, 17th Jun 2013
Half of NZ SMEs missing out online
Unified Communications

Half of NZ SMEs missing out online

Half of Kiwi SMEs are missing the digital boat, with just 50% having a web presence, risking invisibility to a highly online consumer base.

By Staff Writer • 3 min read • Wed, 8th May 2013
Yellow's bid for the SMB digital marketing dollar
Google

Yellow's bid for the SMB digital marketing dollar

Restructuring represents next stage in evolution from directory publisher to 'digital marketing services provider'.

By Staff Writer • 2 min read • Wed, 29th Feb 2012
NZ Post accuses Yellow of online 'brand-jacking'
Google

NZ Post accuses Yellow of online 'brand-jacking'

Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.

By Staff Writer • 2 min read • Tue, 22nd Feb 2011
NZ tree house wins at 2010 Webbys
Unified Communications

NZ tree house wins at 2010 Webbys

Everything that's wonderful and weird about the internet was decided recently at the 14th annual Webby Awards –.

By Staff Writer • 2 min read • Tue, 1st Jun 2010

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