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Fitbit and Snap think you want emojis on your fitness trackers

08 Apr 2019

If you’ve ever thought your Fitbit tracker was too dull and could do with more emojis – Fitbit and Snap have launched a Bitmoji app that will add a bunch of avatars to Fitbit Ionic and Fitbit versa smartwatches.

Fitbit describes the Bitmoji smartwatch clockface as a “fun, expressive way to depict you living your best life 24/7 - whether it's logging a yoga sesh, celebrating a goal achievement, or reminding you when it's time for bed”.

According to Fitbit CMO Tim Rosa, the company wants to provide user experiences that are personalised, engaging, and delightful. (Ed comment: Let’s not mention the fact that the Fitbit app itself still takes a very long time to sync with Fitbit devices… a flaw that Fitbit doesn’t seem in much of a hurry to fix.)

''We're thrilled to partner with Snap to give our millions of users around the globe a creative, shareable depiction of their health and fitness progress through this imaginative concept. The Fitbit x Bitmoji dynamic clock face is the collective result from both Fitbit and Snap teams, to create a new way to help motivate people to be healthier and have lots of fun doing it,” says Rosa.

There are more than 50 Bitmoji clock face variations of the Bitmojis, including:
•    Waving hello to start your day.
•    Dancing with your alarm clock when it''s time to rise and shine.
•    Throwing confetti after you crush your daily step goal.
•    Relaxing when you've binged too many of your favourite shows.
•    Meditating when you're totally relaxed and zen.
•    On the treadmill after a great run.
•    Becoming an avocado when you log food -- you are what you eat, literally.
•    Carrying an umbrella when there's a chance of rain so you don't get caught in a downpour.'
•    Sleep walking when it's time to catch some Zzs.
•    And many more hidden gems.

''Snap and Fitbit have both built incredible platforms to give people a place to share their stories, connect, and build a sense of community. We share a belief in the power of giving people the tools they need to express themselves and share their individuality,” says Snap vice president of partnerships, Ben Schwerin.

“Bitmojis are one way that we do that, and we are excited to bring our platforms together with the first-ever smartwatch clock face integration so our combined users can have a unique way to connect, stay motivated, and challenge one another to be healthier.”

The Bitmoji clock face is available now for download in the Fitbit App Gallery on the following Fitbit smartwatches: new Fitbit Versa Lite Edition, Fitbit Versa'', Fitbit Versa Special Edition, Fitbit Ionic, and Fitbit Ionic: adidas Edition. Once you download the Bitmoji clock face icon, you will be prompted to connect your Bitmoji account using Snapchat via the Fitbit App settings page.

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