Huawei smartphone lovers have just over a month to wait before they meet the P20's successor – the Huawei P30.

As well as a step up in the numbering system, Huawei will be keen to keep a dominant position in the consumer smartphone market while controversy plagues its enterprise business.

Huawei says the new P Series is highly anticipated, with the P30 to be unveiled in Paris, France on March 26.

The P20 has shipped more than 16 million units worldwide since its launch, proving popular with consumers. But Huawei certainly has competition, with the likes of Samsung hot on its heels.

The company's focus on the camera as the central feature of its P Series smartphones continues to shape its partnership with camera manufacturer Leica.

Huawei aims to enhance AI photography and achieve continuous camera technology breakthroughs.

Huawei says it has led camera smartphone technology for many years, a position it earned after they were the first to introduce the triple lens camera in March 2018.

The company will continue to provide ‘cutting-edge technology features in the upcoming series', it says.

According to the 2018 EU Industrial Research - Development (R-D) Investment Scoreboard, Huawei also ranked fifth in its global R-D investment in 2018.

Huawei says its ‘substantial investment' brings in continuous breakthroughs in the user experience, photography and communication technology of Huawei products.

The list includes the Kirin 980, the World's First 7nm Process Mobile AI Chipset; GTU Turbo, a graphics processing acceleration technology; industry-leading superfast charging technology; reverse charging technology, and many more features.

Huawei's Consumer Business Group says it focuses on consumer-centric offerings. It wants to lead the way in the next smartphone revolution and create sustainable value for the consumers through innovation and constant R-D investment.

So set your watches for March 26 (possibly March 27 NZ Time) – the Huawei P30 is coming.