The Ultimate Guide to Customer Data Platforms
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Kiwi Customer Data Platforms News
Regional stories with direct local relevance
Visa expands agentic commerce testing with NZ banks
Four of New Zealand’s biggest lenders are testing AI-driven payments as Visa moves to safeguard shopping across merchants and platforms.
Google adds restaurant bookings to AI Mode in Search
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
EY New Zealand appoints Willett & Bremner to tech roles
Businesses are under pressure to prove returns on existing tech spend, prompting EY New Zealand to bolster its AI and SAP leadership.
SharkNinja retail media drive lifts sales at Noel Leeming
Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.
Genesis Energy completes four-month systems overhaul
Thousands of Genesis Energy customers should see faster billing and better service after a compressed four-month overhaul of core systems.
2degrees launches Ring Ring to nudge Kiwis to call
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Whatfix study warns AI adoption gap costs mid-sized firms
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
AI shopping boom puts checkout under pressure
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Why runtime identity is emerging as the next cybersecurity imperative
Mythos changes everything: Is your AI agent security ready?
Agentic commerce and the evolution of retail purchase behaviour
Stop pouring money into cloud providers: The cost of inaction
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
Interviews
Interviews and video coverage from the networkRecent Customer Data Platforms News
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
NZ small businesses embrace AI but struggle to scale use
Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.
YouTube Recap brings annual viewing summaries to NZ
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
Boost your business with New Zealand mail solutions
Maintaining accurate, validated addresses is key to smooth New Zealand mail deliveries, cutting costs and boosting customer satisfaction for businesses.
Ingram Micro brings Xvantage Integrations Hub to New Zealand
Ingram Micro launches its Xvantage Integrations Hub in New Zealand, enabling no-code workflow automation across Salesforce, Xero, and Dynamics platforms.
From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.
Atturra rebrands Plan B to expand IT services in New Zealand
Atturra will rebrand Auckland-based Plan B by July 2025, expanding its IT services across New Zealand with enhanced cloud, security, and managed offerings.
New Zealand climbs global digital ranking but equity lags
New Zealand rises to third in Adobe's 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.
AI trust varies among New Zealand financial service users
A Salesforce report reveals New Zealand consumers show mixed trust in AI within financial services, highlighting a growing expectation for lower fees and faster transactions.
Royal NZ College partners with Tribal for new LMS system
The Royal New Zealand College of General Practitioners has partnered with Tribal Group to implement a new learner management system aimed at enhancing education efficiency.
NZ SMBs boost revenue with early AI adoption
A new report reveals that 95% of New Zealand's small-to-medium-sized businesses using AI have seen revenue increases, far exceeding global averages.
Trust & AI in shopping: New Zealand consumers' views
Salesforce's report reveals New Zealand consumers are increasingly willing to embrace AI in shopping, despite a sharp decline in trust towards companies.
Salesforce event in Auckland highlights AI transformation
The Salesforce Agentforce World Tour in Auckland attracted over 1,300 attendees, showcasing the impact of autonomous AI agents on New Zealand businesses.
Salesforce showcases autonomous AI agents in Auckland event
At Salesforce's Agentforce World Tour in Auckland, over 1,300 attendees delved into the revolutionary capabilities of autonomous AI agents.
AI is the new vehicle for economic growth: How does New Zealand climb aboard?
New Zealand stands at a pivotal moment to harness AI's potential, which could add USD $15.7 trillion to the global economy by 2030.
Kiwis sceptical of AI in local businesses, reports Qualtrics
Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.
Mercury NZ saves on SAP maintenance, invests in innovation
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
Man fears being target of identity theft after personal details stolen in cyber attack
An Auckland man fears identity theft after personal details were stolen from Bloom Hearing Specialists, who kept his data for over six years.
Enhancing customer loyalty: Key advantage for mid-size retailers
Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.
Working smarter not harder: Four ways AI can support your business
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
