The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
IDC MarketScape on CDP & Digital Transformation
SER named leader in IDC assessment for content services
Last month
Gartner on CDP & Digital Transformation
WalkMe recognised as leader in Digital Adoption Platfor...
Last month
IDC on CDP & Hyperscale
Fivetran reveals Hybrid Deployment for secure data mana...
Wed, 25th Sep 2024
IDC on CDP & Hyperscale
Salesforce unveils Agentforce Partner Network to delive...
Thu, 19th Sep 2024
Forrester Research on CDP & CX
Zendesk launches Relay to enhance customer communicatio...
Tue, 3rd Sep 2024
Expert columns
By Anurag Vasisth of Loyalty Now
How businesses can meet the challenges of restricted co...
2 days ago
By Baris Gultekin of Snowflake
Key trends to shape the future of AI in 2025
3 days ago
By Billy Loizou of Amperity
Unlocking unused customer data: A wake up call for trav...
This month
By Mahesh Muralidhar of Phase One Ventures
AI is the new vehicle for economic growth: How does New...
This month
By Jack Bolton of Eagle Eye
Deploy or build? Eight reasons to avoid building a loya...
Last month
Interviews
Discussing Collaboration
Exclusive: Andrea Morgan-Vandome highlights success of ...
Yesterday
Discussing Data Analytics
Exclusive: Informatica's Rik Tamm-Daniels discusses pus...
3 days ago
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
Fri, 6th Sep 2024
Discussing Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Fri, 2nd Aug 2024
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Tue, 25th Jun 2024
More expert columns
By Anurag Vasisth of Loyalty Now
Building customer loyalty in a fragmented digital ecosy...
Last month
By Anthony Brown of NICE
How strategic customer experience technology implementa...
Last month
By Nina Jung of Chronos Agency
Three ways ecommerce businesses can drive personalisati...
Tue, 24th Sep 2024
By Ben Chamlet of Twilio
How first-party data supports Australia’s current spotl...
Mon, 23rd Sep 2024
By Louise Mahrra of CloudInteract
Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
By Worldpay
Understanding payments preferences builds trust and gro...
Tue, 17th Sep 2024
Top players
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