The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & SaaS
BillingPlatform introduces BP Pay for seamless transact...
2 days ago

Forrester Research on MarTech & Firewalls
Cloudflare named leader in Web Application Firewalls by...
6 days ago

Gartner on MarTech & CRM
Talkdesk launches AI agents for advanced voice self-ser...
Last week

IDC MarketScape on MarTech & UC
NICE named leader in IDC's 2024 conversational AI repor...
Last week

IDC on MarTech & Digital Transformation
Hyland unveils AI-driven strategy for content managemen...
Last week
Featured news

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
5 days ago

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
6 days ago

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
6 days ago

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
This month

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
This month

About IoT Security
Exclusive: David Nuti reveals how Extreme Networks is d...
Last month

About Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Last month

About Short Message Service
Exclusive: Babeltext aims to break language barriers in...
Last month

About Data Analytics
Exclusive: Tanium’s Matt Quinn on automating endpoint m...
Wed, 29th Jan 2025

About Data management
Exclusive: How CCH Integrator is revolutionising corpor...
Mon, 13th Jan 2025
Expert columns

By Brad Drysdale of SnapLogic
Why Agentic AI is the next frontier in enterprise innov...
4 days ago

By Dvir Hoffman of CommBox
The way we search has changed - Why haven’t websites?
5 days ago

By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
6 days ago

By Donovan Jackson
Adobe Summit 2025: Creativity for all as Shantanu Naray...
6 days ago

By Greg Dos Santos of Incubeta
Fail fast, succeed faster: The CFO’s take on marketing
Last week
Interviews

Discussing IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
5 days ago

Discussing Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
6 days ago

Discussing Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
6 days ago

Discussing Collaboration
Titan of Tech - Nadene Serman of Infotrack
This month

Discussing Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
This month
More expert columns

By Naomi Owusu of Tickaroo
Live and Interactive: The tech-driven future of digital...
Last week

By Donovan Jackson
Adobe ANZ MD Katrina Troughton: It’s not about AI, it’s...
Last week

By John Harding of Konica Minolta Australia
Unlock the power of information to innovate enterprise ...
Last week

By Mark Devlin of Impact PR
Mastering the art of business press release headlines
Last week

By Dotdigital
Reimagining eCommerce marketing
This month

By Aaron Ploetz of DataStax
How to build a chatbot for retail: A guide to leveragin...
This month
Recent news

About Digital Marketing
Jellyfish unveils AI media platform to boost marketing ...
3 days ago

About Digital wallets
Trek enhances BOPIS with Gr4vy for seamless shopping
3 days ago

About Leadership
Sciative unveils ESOP plan for leadership team expansio...
3 days ago

About Storage
Pure Storage aids THG Ingenuity in AI & sustainability
3 days ago

About Advertising
LinkedIn upgrades Campaign Manager with new marketing t...
3 days ago
More news

About Document Management
iManage enhances AI with Ask iManage & Insight+ updates
3 days ago

About Cloud Services
Codeless Platforms wins SAP award for EMEA North again
4 days ago

About Customer Experience
AI revolutionises loyalty programs with personalisation
4 days ago

About Digital Transformation
HCLTech & Western Union reveal transformative partnersh...
4 days ago

About Unified Communications
Contact centres face challenges with AI in customer car...
4 days ago
Even more news

About Cloud Services
Fastly updates bot management to reduce CAPTCHA relianc...
5 days ago

About Customer Experience
UK consumers prioritise value over brand loyalty: study
5 days ago

About Digital Marketing
Google's AI push prompts Aussie firms to boost visibili...
5 days ago

About Customer Experience
Edenred Payment Solutions launches virtual card for pay...
6 days ago

About Fintech
Griffin partners with Yonder & launches beta bank accou...
6 days ago
Job moves

Move at Data#3
Interactive appoints Broadbent as SA sales lead
5 days ago

Move at American Express
Carrie Parker named Chief Marketing Officer at Medallia
5 days ago

Move at Kolsquare
Robin Ward named Vice President of Sales, Europe at Kol...
Last week

Move at Six Degrees
Jeremy Suddards named new chief revenue officer at Six ...
This month

Move at Extreme Networks
Extreme Networks appoints Anisha Vaswani as new CICO
This month
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
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