The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
Gartner on MarTech & Document Management
Newgen Software secures spot in 2024 Gartner report
5 days ago
Gartner on MarTech & UC
NICE recognised as leader in 2024 Gartner Magic Quadran...
Last week
Forrester Wave on MarTech & UC
Capgemini unveils generative AI solutions for engineeri...
Last week
Gartner on MarTech & CX
Freshworks launches Freddy AI Agent for service efficie...
Last week
Gartner on MarTech & Smartphones
New Relic named a Leader in Gartner 2024 Magic Quadrant
Last week
Featured news
About Customer Experience
Exclusive: Celonis expands ANZ footprint with bold grow...
Last month
About Branding
Exclusive: AirAsia’s CEO applauds Adobe for sparking cr...
Last month
About Firewalls
Okta's redrawing its cybersecurity boundaries, says CSO
Last month
About Transparency
Exclusive: Adobe's Andy Parsons discusses efforts to co...
Last month
About Digital Media
Adobe puts video editors first in Premiere Pro upgrades
Last month
About Business Intelligence
Exclusive: Pronto Software CEO on AI innovations, growt...
Last month
About EduTech
Exclusive: How Partners Life is simplifying the journey...
Last month
About Storage
Exclusive: Wasabi's Rob Waite discusses growth, cloud s...
Tue, 1st Oct 2024
About Inflation
Scream if you want to go faster; 5 ways retailers can i...
Mon, 23rd Sep 2024
About Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
Fri, 6th Sep 2024
About Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Tue, 27th Aug 2024
About Sustainability
Adobe's Chandra Sinnathamby discusses responsible AI in...
Fri, 23rd Aug 2024
About Government
Exclusive: How Verint's customer experience is thriving...
Wed, 21st Aug 2024
Expert columns
By Billy Loizou of Amperity
Unlocking unused customer data: A wake up call for trav...
4 days ago
By Mahesh Muralidhar of Phase One Ventures
AI is the new vehicle for economic growth: How does New...
5 days ago
By Jeremy Thomas of Backbase
Winning customer loyalty is a marathon, not a sprint
Last week
By Jack Bolton of Eagle Eye
Deploy or build? Eight reasons to avoid building a loya...
Last week
By David O'Hearns of Dawn
Is now the time to introduce creative directors to the ...
Last month
Interviews
Discussing Customer Experience
Exclusive: Celonis expands ANZ footprint with bold grow...
Last month
Discussing Branding
Exclusive: AirAsia’s CEO applauds Adobe for sparking cr...
Last month
Discussing Firewalls
Okta's redrawing its cybersecurity boundaries, says CSO
Last month
Discussing Transparency
Exclusive: Adobe's Andy Parsons discusses efforts to co...
Last month
Discussing Digital Media
Adobe puts video editors first in Premiere Pro upgrades
Last month
More expert columns
By Carl Warwick of BillingPlatform
Subscription sales fails and how to prevent them in you...
Last month
By Anurag Vasisth of Loyalty Now
Building customer loyalty in a fragmented digital ecosy...
Last month
By Michael McLaughlin of SS&C Blue Prism
The building blocks of Intelligent Automation
Last month
By Jasmine Allen of Impressive
Why eCommerce brands need to rethink Black Friday/Cyber...
Last month
By Rob Crowley of Fluent Commerce
Protect your profits: How to prevent downtime and maxim...
Last month
By Ashley Diffey of Ping Identity
Three phases in the evolving Australian business conver...
Last month
Top players
Recent news
About Machine learning
Bian launches Coreless Banking 4.0 for AI-driven insigh...
Yesterday
About Sustainability
AI integration to redefine Australian business by 2025
2 days ago
About Digital Marketing
Aston Barclay partners with IDHL for digital expansion
2 days ago
About Customer service
AI chatbots in Australia need human touch for empathy
2 days ago
About iOS
Apple's support boosts RCS adoption among global brands
2 days ago
More expert columns
By Ashley Diffey of Ping Identity
Three phases in the evolving Australian business conver...
Last month
By Rob Hango-Zada of Shippit
Deliver when it matters most: Retention and revenue thi...
Last month
By Ram Mohan of Identity Digital
Three reasons why domains are a secret weapon for Aussi...
Last month
By ShipStation
Black Friday 2024: How automation can revolutionise Aus...
Last month
By Indranil Mukherjee of Infosys
Navigating enterprise-wide deployment of generative AI ...
Last month
By Anthony Brown of NICE
How strategic customer experience technology implementa...
Last month
Even more expert columns
By Anthony Brown of NICE
How strategic customer experience technology implementa...
Last month
By Simon Le Grand of Lightspeed
Is a unified technology approach key to retail growth?
Last month
By Darren Cockerell of SS&C Blue Prism
Customer experience: The heart of sustainable growth
Last month
By Kirsty Sharman of Referral Factory
Why affiliate programmes aren’t just for big businesses
Mon, 30th Sep 2024
By Tracey Shirtcliff of SCOPE Better
AI and the phasing out of time-based pricing for market...
Fri, 27th Sep 2024
By Jonathan Reeve of Eagle Eye
How to future-proof your loyalty program with a ‘real-t...
Thu, 26th Sep 2024
By Avec
Enhancing project success: the critical role of a busin...
Tue, 24th Sep 2024
By Nina Jung of Chronos Agency
Three ways ecommerce businesses can drive personalisati...
Tue, 24th Sep 2024
By Ben Chamlet of Twilio
How first-party data supports Australia’s current spotl...
Mon, 23rd Sep 2024
By Louise Mahrra of CloudInteract
Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
More news
About Unified Communications
NICE launches AI-powered CXone Mpower SmartSpeak tool
3 days ago
About Data Analytics
Eagle Eye partners with Neophyte.ai for AI retail insig...
3 days ago
About Customer Experience
Pattern launches service to boost Australian Amazon sal...
3 days ago
About Business Intelligence
SourseAI & Digitalk join forces to support new MVNOs
4 days ago
About Online shopping
UK study reveals e-commerce checkout inefficiencies
4 days ago
Even more news
About Customer service
Salesforce unveils Agentforce to revolutionise AI agent...
4 days ago
About Cloud Services
Stake launches PayTo with Zepto for seamless deposits
5 days ago
About Sustainability
PicoNext launches AI-powered app for Shopify DPP creati...
5 days ago
About Data management
Dremio launches hybrid data catalog for Apache Iceberg
5 days ago
About Cloud Services
Thai Airways boosts network with Juniper's AI platform
5 days ago
Job moves
Move at Pixellot
Pixellot appoints Doron Gerstel as new Chief Executive
2 days ago
Move at EMEA
Vudoo strengthens global strategy with key appointments
4 days ago
Move at Zendesk
JobAdder appoints Fabrice Etienne as Chief Marketing Of...
Last week
Move at Tug Sydney
Suzanne Grae selects Tug Sydney for SEO & paid media
Last week
Move at Xero
Xero appoints Angad Soin as MD for Australia & New Zeal...
Last month
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Commerce Systems.
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