The Ultimate Guide to Personalisation
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Kiwi Personalisation News
Regional stories with direct local relevance.webp)
New Zealand Rugby launches All Blacks fan platform
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
Visa expands agentic commerce testing with NZ banks
Four of New Zealand’s biggest lenders are testing AI-driven payments as Visa moves to safeguard shopping across merchants and platforms.
Google adds restaurant bookings to AI Mode in Search
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
2degrees launches Ring Ring to nudge Kiwis to call
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
YouTube Recap brings annual viewing summaries to NZ
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
The global content challenge slowing Australian brands down
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
AI shopping boom puts checkout under pressure
Agentic commerce and the evolution of retail purchase behaviour
Why email automation fails without clean and verified data
Interviews
Interviews and video coverage from the network
Recent Personalisation News
New Zealand climbs global digital ranking but equity lags
New Zealand rises to third in Adobe's 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.
Royal NZ College partners with Tribal for new LMS system
The Royal New Zealand College of General Practitioners has partnered with Tribal Group to implement a new learner management system aimed at enhancing education efficiency.
Kiwis sceptical of AI in local businesses, reports Qualtrics
Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.
Enhancing customer loyalty: Key advantage for mid-size retailers
Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.
Working smarter not harder: Four ways AI can support your business
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
World Cloud Security Day a good reminder for Kiwi business
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
Future State 2023: What eCommerce could be like in 20 years
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
Village Roadshow Selects Sitecore CMS as the Foundation for its Online Marketing Strategy
Village Roadshow has chosen Sitecore CMS to develop a personalised and targeted online marketing strategy for its diverse entertainment ventures.
Zeroseven wins top Umbraco Cloud award for Icon Group
The Brisbane agency's recognition boosts Australia's profile in Umbraco's global partner network as it expands across APAC.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
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AWS highlights five AI uses in football across leagues
Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.
OpenAI launches partner network with USD $150 million
Businesses struggling to embed AI in day-to-day operations will get help from a new OpenAI partner network backed by USD $150 million.
Cloud202 launches Qubitz AI for cheaper business apps
Enterprises could cut AI app development costs by up to 80% as Cloud202 targets the gap between prototypes and secure production systems.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Braze report says data beats AI for personalisation
Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.
AI traffic on Fastly network jumps 30% in five months
Website operators face rising infrastructure and commercial pressure as AI-generated requests on Fastly's network climbed 30% in five months.
Australian retailers face delivery gap as costs rise
Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.
Sitecore buys Scrunch to boost AI search visibility
Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.
Apple expands intelligence across apps & Siri revamp
The rollout deepens Apple's AI push, but some users in Europe and China will miss key features as Siri's remake arrives later in beta.