The Ultimate Guide to Personalisation
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Kiwi Personalisation News
Regional stories with direct local relevance
Visa expands agentic commerce testing with NZ banks
Visa brings major New Zealand banks into programme testing AI-led payments, aiming to support secure agent-driven transactions across platforms.
Google adds restaurant bookings to AI Mode in Search
Google adds restaurant bookings to AI Mode in Search for New Zealand users, linking diners to live table availability from OpenTable and Wowapps.
2degrees launches Ring Ring to nudge Kiwis to call
2degrees unveils a low-tech thumb ring engraved with a loved one's number, aiming to prompt Kiwis to swap scrolling for real phone calls.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
YouTube Recap brings annual viewing summaries to NZ
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
New Zealand climbs global digital ranking but equity lags
New Zealand rises to third in Adobe's 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Autonomous AI 'agentic customers' set to reshape banks
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Qualtrics says AI is helping businesses cut churn, boost revenue and uncover richer customer feedback by analysing calls and surveys.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Agentic commerce is arriving: From helping consumers find to helping them buy, payments can no longer be treated as the final step
Agentic commerce and the evolution of retail purchase behaviour
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Unpacking the Impact of Agentic Commerce Across ANZ
5 mobile-first strategies to ensure contact data quality
Why data infrastructure will decide which AI strategies succeed in 2026
Points, personalisation and innovation: How industry leaders are redefining loyalty
The zero-click future: How to optimize your email strategy for AI
The pros and cons of AI in content generation: all you need to know
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Royal NZ College partners with Tribal for new LMS system
The Royal New Zealand College of General Practitioners has partnered with Tribal Group to implement a new learner management system aimed at enhancing education efficiency.
Kiwis sceptical of AI in local businesses, reports Qualtrics
Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.
Enhancing customer loyalty: Key advantage for mid-size retailers
Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.
Working smarter not harder: Four ways AI can support your business
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
World Cloud Security Day a good reminder for Kiwi business
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
Future State 2023: What eCommerce could be like in 20 years
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
Village Roadshow Selects Sitecore CMS as the Foundation for its Online Marketing Strategy
Village Roadshow has chosen Sitecore CMS to develop a personalised and targeted online marketing strategy for its diverse entertainment ventures.
Salsify launches SalsifyIQ an intelligence layer commerce
Salsify adds an AI intelligence layer to help brands manage product data, retailer rules and shopping signals across digital and agentic commerce.
ICBA names six firms to ThinkTECH accelerator cohort
ICBA picks six firms for ThinkTECH accelerator as community banks seek AI, fraud controls and better payments tools.
Weverse deploys Google Cloud AI for global fan support
Weverse expands Google Cloud AI support to handle fan enquiries in 245 countries and regions, backing multilingual service during peak artist events.
Twilio launches tools for human & AI conversations
Twilio expands platform with persistent conversation tools as it seeks to unify human agents and AI across customer service and sales.
Adobe completes Semrush deal to boost AI search tools
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
TravelOne launches behavioural intelligence tool for travel
TravelOne's Bhavin Vora unveils behavioural intelligence tool for travel platforms, aiming to sharpen personalisation with real-time traveller intent.
TD Insurance launches first AI chatbot for clients
TD Insurance rolls out client-facing AI chatbot for home and auto queries, aiming to speed answers and widen digital service access.
Klaviyo launches Custom Skills for Customer Agent AI tool
Klaviyo adds Custom Skills to Customer Agent, letting brands tailor AI service workflows for returns, bookings and gifting.
PocketSmith launches Open Banking hub for Australians
PocketSmith opens Australian guide to open banking as Co-founder & Chief Executive Officer Jason Leong seeks to ease privacy concerns over data sharing.
Lovable launches mobile app for building websites on the go
Lovable expands its no-code platform with an iOS and Android app, letting founders and designers build websites and web apps from a phone.
eCommerce AI spending rises as leaders fear readiness gap
eCommerce firms boost AI budgets as 73% of leaders say they are not ready, with UK and US groups citing culture, rules and old systems.
SAS adds agentic AI tools to Customer Intelligence 360
SAS expands Customer Intelligence 360 with agentic AI tools for marketers, adding specialist agents to streamline journeys, searches and audience work.
Retailers slow expansion as economic pressures bite
Retailers trim expansion plans as geopolitical turmoil and inflation bite, with fewer than one in six executives pursuing strong growth strategies.