Fujifilm unveils X-M5 camera in New Zealand

FUJIFILM has announced the release of the X-M5, a new, lightweight, mirrorless digital camera that offers advanced features for photography and videography.

The X-M5 will be available in New Zealand from November and weighs 355 grams, making it the lightest model in FUJIFILM's X Series. Despite its compact dimensions, the camera includes advanced features such as an AI-powered subject detection autofocus system capable of tracking fast-moving objects such as animals and vehicles.

The camera is equipped with a Film Simulation dial placed on the top plate, which allows users to easily select different aesthetic looks and access a range of colour tones. This characteristic feature distinguishes FUJIFILM from its competitors and enhances the photographic experience.

Designed for versatility, the X-M5 supports 6.2K/30P video recording and introduces a 9:16 Short Movie Mode for vertical video. These features cater to various uses, from professional video production to social media content creation.

The X-M5's specifications include a 26.1-megapixel X-Trans CMOS 4 sensor coupled with the high-speed X-Processor 5, offering what FUJIFILM describes as superior image quality. The model aims to deliver a balanced combination of elegance and performance, aligning with the X Series' overarching design philosophy.

FUJIFILM positions the X-M5 as suitable for both beginners and experienced photographers. It aims to deliver an engaging and effortless shooting experience while maintaining the quality standards and portability that the X Series is known for.

FUJIFILM Corporation, a global player in imaging, optics, and electronics, has built a reputation for quality and innovation over its decades. Known for pioneering advancements in photography and imaging technology, FUJIFILM has expanded its portfolio to include diverse fields such as medical imaging, printing, and biotechnology.

The X Series mirrorless cameras, launched as part of FUJIFILM's commitment to excellence in imaging, are a testament to the company's focus on delivering high-performance tools that cater to the needs of photographers at all levels.

With the introduction of the X-M5, FUJIFILM reinforces its dedication to combining cutting-edge technology with user-friendly features. As the demand for compact, versatile cameras grows, the X-M5 is positioned to meet the expectations of a broad audience, from hobbyists capturing daily moments to professionals pushing creative boundaries.

This latest addition to the X Series demonstrates FUJIFILM's ongoing mission to enrich the art of photography. It offers a powerful and portable device that reflects the brand's longstanding commitment to quality and innovation. The FUJIFILM X-M5 XC15-45mm kit will be available at an indicative price of NZD $1,799.