A special partnership is bringing the interactive world of Mind Lab Kids to more children around New Zealand, just in time for the holidays.
The Mind Lab, the education provider behind Mind Lab Kids, has partnered with Spark’s online entertainment platform, Lightbox, to share the characters and challenges of Mind Lab Kids with a wider audience and inspire children to invent and create.
Exclusive Mind Lab Kids videos will be available first on Lightbox and add to a rich repository of children’s content on the site.
The bite-sized videos are on average three minutes long; are targeted towards children of 5 to 12 but can suit people of all ages; and have been designed by The Mind Lab’s team to entertain, engage and spark the imagination.
All videos, whether a fun challenge or educational insight, are led by different characters and are focused on a topic relating to STEM (Science, Technology, Engineering and Mathematics).
For every video challenge, The Mind Lab team uses everyday items that can be found at the home to ensure all children are able to participate.
Hema Patel Lightbox GM says, “Increasing the interest in STEM for young children is so important and the Mind Lab Kids content serves this need in NZ.
“We understand that kids over five are becoming more astute and searching for their own content online.”
"Our partnership with Mind Lab Kids means children can be both educated and entertained on Lightbox in a safe online environment, we are also committed to increasing digital safety with enhancements coming to the platform next year.”
Mind Lab Kids launched on Lightbox December 1st with a collection of 15 episodes, with two videos added every Friday ongoing.
Frances Valintine, The Mind Lab by Unitec founder says, “We are thrilled to be able to bring New Zealand digital content to children that are purposefully designed and developed to educate while entertaining.
“Adding Mind Lab Kids video challenges to Lightbox will enable even more young creators to be curious and innovative.”
“Mind Lab Kids is all about fun, discovery, collaboration and confidence building.”
Lightbox is an online TV service that offers a choice of TV shows to watch ad-free.