Under Armour joins digital fitness club with UA Record

Under Armour has jumped on the digital health bandwagon with the release of the UA Record, the latest addition to the digital health and fitness network.

The health and fitness brand unveiled the UA Record at the CES conference in Las Vegas.

"UA Record offers everyone of all fitness levels the ability to proactively manage their health and fitness," says Kevin Plank, founder and CEO, Under Armour.

"By syncing the thousands of fitness tracking devices and apps onto its open platform, and creating a visual dashboard of your data, UA Record is a simple and empowering tool designed to help people lead healthier and mhealore active lives."  

Data features include motion and GPS activity tracking from mobile sensors and third party devices, analysis from individual workouts and a total snapshot of the user's progress – including steps, sleep, caloric burn, heart rate and weight.

"UA Record unites your personalised health and fitness data with activity tracking, workout logging, social challenges, original Under Armour content and community features for an all-in-one digital experience," the company says in a statement.

Members can invite up to 20 friends within their network to compete in customised health and fitness challenges centred on specific goals. Challenges are based on workout count, total distance, total steps and calories burned. These daily, weekly or monthly competitions provide real-time updates, leaderboard progress and an open conversation forum for group participants.   The ability to share content, such as videos, photos and workout stories is built into the app along with access to original content on nutrition, training methodologies, injury prevention and more directly from leading health and fitness experts.   The company says employing the Under Armour Connected Fitness API/SDK platform will ensure that a wide range of devices and apps will directly sync with UA Record including Armour39 and MapMyFitness.   "UA Record provides you with a tailored roadmap to understand more about your body, fitness performance and health than ever before," says Robin Thurston, SVP, Connected Fitness, Under Armour. "Achieving your health and fitness goals is now possible on your own terms with a strong community behind you."    Product updates are planned throughout the year, with Under Armour saying each new feature will further enhance the platform's personalisation and connectivity. Coming soon, members will have the ability to incorporate customised feedback and use personal in-app health assessments.

The mobile app is available on the App Store or from Google Play.