Connected TV stories

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

Crunchyroll widens Apple TV app distribution with direct subscriptions in the United States, Canada, the United Kingdom and Australia.

Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Samsung will bring a TV-optimised Fender Play app to 2025 and newer TVs in 49 countries, launching globally in the first half of 2026.

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Samsung has mapped a TV roadmap to 2026, banking on AI, ultra-large premium screens and Micro RGB to deepen its connected home lead.

Samsung has unveiled an AI-powered Home Companion, linking Bespoke AI appliances, TVs and mobiles in a unified SmartThings ecosystem.

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

Samsung has unveiled a 130-inch Micro RGB flagship TV at CES 2026, pairing a bold 'Timeless Frame' design with advanced AI picture tech.