The Ultimate Guide to Customer Relationship Management
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Kiwi Customer Relationship Management News
Regional stories with direct local relevance
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Contented raises AUD $4.1m to fuel UK and US push
New Zealand AI startup Contented raises AUD $4.1m seed round to speed UK and US expansion and triple headcount in coming months.
Roofbuddy processes NZD $78.7 million as it transforms roofing
Roofbuddy has transformed roofing trades with tech, completing 3,594 orders worth NZD $78.7 million, speeding quotes from 24 days to 24 hours.
Mid-sized businesses drive growth, says MYOB research
Research from the MYOB Discover Live conference showcases mid-sized businesses as vital to enhancing New Zealand's economic productivity through technology and automation.
Jelena Lawton joins One NZ as enterprise mobility lead
Jelena Lawton has been appointed as Enterprise Mobility Sales Lead at One New Zealand, enhancing mobility solutions for businesses across the country.
Mercury NZ saves on SAP maintenance, invests in innovation
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
G2's 2026 Best Software Awards reveal major market shifts
Expert Columns
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Knowledge equity in the age of AI: Moving from gatekeeper to orchestrator
AI-era contact centres become strategic CX data hubs
How phone validation turns dead leads into real sales
Why more SaaS vendors are embedding data quality into their core platforms
Exposing the risks of customer churn using a connected graph
The operational backbone of modern organisations is being reimagine
The Chief Repeat Officer: Why great leaders say the same thing 100 different ways
Recent Customer Relationship Management News
PwC acquires Salesforce consultancy Be Intelligent
The strategic acquisition strengthens PwC's industry focus areas across health, social services, energy, utilities and financial services in New Zealand.
OSS Group appoints Devon 'Mac' Stewart as cloud services manager
Devon 'Mac' Stewart appointed as cloud services manager at OSS Group, leading ongoing solutions development & partnering with public cloud providers.
Former McDonald's exec takes up key role with NZ-based Plexure
Former McDonald's exec, Darren Rankine, has been appointed as the new VP of Client Services at Kiwi-based CRM IoT provider, Plexure.
IBM plans 400 jobs in Auckland
IBM's new delivery centre looks set to offer a Kiwi jobs boost with a huge recruitment drive predicted for the next two years.
Anthropic launches AI agents for financial services
Anthropic rolls out 10 AI agent templates for financial services, with Microsoft 365 add-ins, new data links and banking workflow tools.
Syspro launches marketplace for manufacturing ERP users
Syspro opens marketplace to help manufacturers and distributors add partner software for analytics, AI, eCommerce and compliance.
Infobip & TGR Haas launch AI fan companion RaceMate
Infobip and TGR Haas F1 Team launch RaceMate AI companion to give fans live race data, quizzes and merch access in messaging apps.
Klaviyo launches Custom Skills for Customer Agent AI tool
Klaviyo adds Custom Skills to Customer Agent, letting brands tailor AI service workflows for returns, bookings and gifting.
Cognizant named Aston Martin F1 Global AI Services partner
Cognizant deepens its six-year tie-up with Aston Martin Aramco Formula One Team, making AI central to performance and fan data operations.
Salesforce launches Agentforce Operations for back office
Salesforce says its new AI software can halve back-office cycle times and automate finance, compliance and supply chain workflows across business systems.
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365 Data Centres boosts win rates with Collective[i]
365 Data Centres says embedding Collective[i] into sales workflows lifted win rates by more than 15% and cut deal cycles by 35% in six months.
Backbase named Forrester leader & customer favourite
Backbase wins Forrester Leader status and customer favourite as its AI-native Banking OS gains traction with more than 120 banks worldwide.
Q4 launches AI-native CRM for investor relations teams
Q4 unveils AI-native CRM that lets investor relations teams search meeting data, log interactions and prepare briefings through natural language.
Oracle NetSuite launches AI coding skills for developers
Oracle NetSuite rolls out AI coding skills for developers, aiming to speed custom app building and reduce errors across 25 platforms.
Payment firms expand into broader merchant services
Stripe, PayPal, Adyen and Block are pushing into loyalty, lending and AI checkout tools as payment groups seek a bigger role in merchant commerce.
Celonis & ProcessLab launch banking apps for mortgages
Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
Salesforce launches Headless 360 for agents & developers
Salesforce launches Headless 360, giving software agents and developers API access to core tools as it deepens its push beyond the user interface.
Paysight adds Paymend failed-payment recovery tool
Paysight plugs in Paymend's recovery layer to help merchants reclaim failed payments and cut churn across eCommerce and subscription billing.
Canva & Klaviyo launch one-click email template link
Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.
HubSpot launches AI tools to tackle search decline
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.