The Ultimate Guide to Customer Relationship Management
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Kiwi Customer Relationship Management News
Regional stories with direct local relevance
One New Zealand expands Rimini Street Oracle support
Support for core Oracle and billing systems is freeing One New Zealand to shift staff and budget towards AI work without major upgrades.
Inde Technology appoints Steve Hall as service lead
Demand for more accountable managed services is rising as New Zealand clients seek local support and stronger customer relationships.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Contented raises AUD $4.1m to fuel UK and US push
New Zealand AI startup Contented raises AUD $4.1m seed round to speed UK and US expansion and triple headcount in coming months.
Roofbuddy processes NZD $78.7 million as it transforms roofing
Roofbuddy has transformed roofing trades with tech, completing 3,594 orders worth NZD $78.7 million, speeding quotes from 24 days to 24 hours.
Mid-sized businesses drive growth, says MYOB research
Research from the MYOB Discover Live conference showcases mid-sized businesses as vital to enhancing New Zealand's economic productivity through technology and automation.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Why brand visibility is the most critical metric in today's AI-driven world
Featured News
Hype growing - but SMEs still face barriers to AI adoption
Small firms risk falling behind unless they adopt AI for practical gains, as SMEC AI says many are still confused by the technology.
Companies wildly unprepared for new era of security threats
Many firms are exposing sensitive data as shadow AI and weak controls leave them open to breaches, hallucinations and unauthorised access.
Expert Columns
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Knowledge equity in the age of AI: Moving from gatekeeper to orchestrator
AI-era contact centres become strategic CX data hubs
How phone validation turns dead leads into real sales
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Jelena Lawton joins One NZ as enterprise mobility lead
Jelena Lawton has been appointed as Enterprise Mobility Sales Lead at One New Zealand, enhancing mobility solutions for businesses across the country.
Mercury NZ saves on SAP maintenance, invests in innovation
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
PwC acquires Salesforce consultancy Be Intelligent
The strategic acquisition strengthens PwC's industry focus areas across health, social services, energy, utilities and financial services in New Zealand.
OSS Group appoints Devon 'Mac' Stewart as cloud services manager
Devon 'Mac' Stewart appointed as cloud services manager at OSS Group, leading ongoing solutions development & partnering with public cloud providers.
Former McDonald's exec takes up key role with NZ-based Plexure
Former McDonald's exec, Darren Rankine, has been appointed as the new VP of Client Services at Kiwi-based CRM IoT provider, Plexure.
IBM plans 400 jobs in Auckland
IBM's new delivery centre looks set to offer a Kiwi jobs boost with a huge recruitment drive predicted for the next two years.
Klue breach lets attackers steal Salesforce CRM data
Trusted third-party access has let attackers quietly pull large volumes of Salesforce records from enterprise systems via a Klue integration.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Earnix launches AI orchestration system for insurers
Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.
Saviynt adds AI agent runtime controls & verification
The new controls could help enterprises stop AI agents from exporting data or changing records when their actions stray beyond approved intent.
Orderfox AI spots missing CHIRON machine tool buyers
More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.
Atsign adds AI architecture tools for enterprise teams
Enterprise teams can now define AI agent permissions and security controls earlier, as Atsign's update links live architecture design with model prompting.
Braze report says data beats AI for personalisation
Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.
Rivvun AI raises USD $7.55m seed round led by Sitara
The funding will help the Seattle-based startup tackle revenue and spend leakage that can cost large companies billions across complex supply chains.
Airspeed raises USD $20 million in Series A funding
The funding will help the London- and New York-based software group expand its AI agents for revenue teams and hire globally.
8x8 launches Pulse conversational intelligence for customers
The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.
OpenAI adds Codex plugins & site preview for business
Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.
Aircall buys Piper AI to boost sales workflow automation
The deal ties customer conversations to CRM updates and deal signals, aiming to cut manual admin for thousands of sales teams.
Litera brings Foundation 365 to Microsoft 365 Copilot
Law firms can now access client relationship data inside Microsoft 365 Copilot, a move aimed at boosting CRM use and cross-selling.
Sanofi taps Snowflake for AI drug development push
Field sales teams will get AI-generated call plans in seconds as Sanofi expands Snowflake use across research, procurement and operations.