Apple manufacturer Foxconn Electronics is believed to be stopping production of the iPhone 5C smartphone, instead focusing on the universally popular iPhone 5S model.
That's according to Digi Times' industry sources, which claims the company's factory in Zhengzhou, northern China, will realign its workload following poor iPhone 5C sales.
The website goes on to claim that Foxconn, as fellow Apple manufacturer Pegatron Technology have "obtained OEM orders for 30% and 70%, respectively, of iPhone 5c production."
"One month ago, Apple lowered iPhone 5c orders to Pegatron by 20% and those to Foxconn by nearly one-third for the fourth quarter due to unsatisfactory sales."
While not confirmed by Apple, many technology figures within the industry believe this would be a wise move by Cupertino - as the tech giant struggles to meet growing demand for the flagship iPhone 5S model.
The iPhone 5C however, appears to be struggling slightly.
Yet rumours of an underperforming iPhone 5C have been circulating for the past month, with Chinese website C Technology claiming the tech giant was reducing its daily production of the handset from 300,000 units to 150,000 – citing “disappointing sales” as the reason.
Backing up the growing speculation, a recent report published by Consumer Intelligence Research Partners claims the iPhone 5S is responsible for 64% of all iPhone sales, with the iPhone 5C covering 27%, with iPhone 4S sales at 9%.
“What’s more surprising is the iPhone 5C’s sales performance relative to that of the iPhone 4S’s following the debut of the iPhone 5,” the report said earlier this month.
“Despite the 5C’s newness and its colorful design, it’s not selling that much better than the 4S did when it was demoted to legacy iPhone by the flagship iPhone 5.”