New Kiwibank campaign imitates FPS game

Kiwibank has launched a new marketing campaign harnessing the style of modern first-person-shooter games to try and encourage prospective customers to switch banks.

Nicky Ashton, head of brand - marketing communications for Kiwibank, says the Green Ops campaign will be supported by traditional methods, but the 'gamification' approach will hopefully provide a 'richer and more engaging' experience for consumers.

"Kiwibank needs to stand out from the competition," Ashton says, "so it's our job to continually find new ways to connect with new customers.

Hosted on YouTube, the campaign also features cinema-style promotional videos and posters, and the ubiquitous social media links.